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  • Image of How the Best Leaders Lead
    Image of How the Best Leaders Lead

    Proven Secrets to Getting the Most Out of Yourself and Others

    by Brian Tracy

    In How the Best Leaders Lead, Brian Tracy reveals the strategies he teaches top executives to achieve astounding results in difficult markets against determined competition. You will learn how to set clear goals and objectives for yourself and others, set priorities and focus on key tasks, solve problems faster and make better decisions, determine the ideal leadership style for any situation, motivate your people, and develop an exciting future vision for your business.

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  • Image of Repositioning
    Image of Repositioning

    Marketing in an Era of Competition, Change, and Crisis

    by Steven Rivkin, Jack Trout

    Jack Trout’s latest book shows you how to adapt, compete –– and succeed –– in today’s overcrowded marketplace. With Repositioning, you can conquer the “3 Cs” of business: Competition, Change and Crisis.

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  • Image of Viral Loop
    Image of Viral Loop

    From Facebook to Twitter, How Today’s Smartest Businesses Grow Themselves

    by Adam L. Penenberg

    Many of the most successful Web 2.0 companies, including MySpace, YouTube, eBay and Twitter are prime examples of what journalist Adam Penenberg calls a “viral loop” –– to use it, you have to spread it. All kinds of businesses –– from the smallest start-ups to nonprofit organizations to the biggest multinational corporations –– can use the paradigm-busting power of viral loops to enable their business through technology.

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  • Image of The Brain Advantage
    Image of The Brain Advantage

    Become a More Effective Business Leader Using the Latest Brain Research

    by Brad Kolar, Madeleine L. Van Hecke, Ken A. Paller, Lisa P. Callahan

    The Brain Advantage ties the latest brain research to its implications for leadership styles and practices. The authors consolidate research from a wide range of studies, articles and books that delves into the neurocognitive underpinnings of how people think and act, leading to provocative insights into the human condition. The Brain Advantage draws on key research findings and analysis that can help you become a more effective decision-maker, communicator and change agent.

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  • Image of The Element
    Image of The Element

    How Finding Your Passion Changes Everything

    by Ken Robinson, Ph.D., Lou Aronica

    The Element is the point at which natural talent meets personal passion. When people arrive at the Element, they feel most themselves, most inspired and achieve at their highest levels. In The Element, learning expert Ken Robinson, Ph.D., draws on the stories of a wide range of artists, athletes, scientists, business leaders, academics and others to show you why finding your Element is essential for all of us. He also explores the conditions that lead us to live lives that are filled wi

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  • Image of Confidence
    Image of Confidence

    How Winning Streaks and Losing Streaks Begin and End

    by Rosabeth Moss Kanter

    Presidents, managers, coaches and even individuals have the power to choose how they deal with a loss, and whether they are going to allow it to be the beginning of a trend, or have the confidence to learn how to win next time. By studying winning and losing teams, companies and organizations, Harvard Business School Professor Rosabeth Moss Kanter has found the keys to confidence and the way to find it when it is lost. Confidence presents the new theory and practice of success, and expl

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  • Image of First in Thirst
    Image of First in Thirst

    How Gatorade Turned the Science of Sweat Into a Cultural Phenomenon

    by Darren Rovell

    First in Thirst chronicles the rise of the sports-drink industry and the near-monopoly that Gatorade has built and maintained through savvy marketing and branding strategies. In this summary, business journalist Darren Rovell offers an inside look at the negotiations, battles, lawsuits, mergers and acquisitions, product strategies, lucky breaks, and even the missteps that have attended Gatorade’s reign as the 800-pound gorilla of the sports-drink scene.

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  • Image of Managing Customers as Investments
    Image of Managing Customers as Investments

    The Strategic Value of Customers in the Long Run

    by Donald Lehmann, Sunil Gupta

    In Managing Customers as Investments, business professors Sunil Gupta and Donald R. Lehmann offer a set of tools that shows you the correlation between your customer assets and the value of your firm. They explain the triggers that drive this value, and how to better manage your customers and, as a result, your shareholders’ wealth. They unlock the metrics, show you where you are and where you’re going, and provide you with the tools and tips to make your customer-related efforts more e

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