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  • Image of The Services Shift
    Image of The Services Shift

    Seizing the Ultimate Offshore Opportunity

    by Robert Kennedy

    By now, most business people, pundits, and politicians in the United States and other developed nations have come to grips with the phenomenon of manufacturing jobs moving offshore: The process is variously referred to as "outsourcing" or "offshoring. " But a far bigger wave of change is approaching the shores of those same developed nations: the globalization of services. Where are the jobs going? Which companies benefit –– or could benefit? How exactly does services offshoring work?

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  • Image of Buyology
    Image of Buyology

    Truth and Lies about Why We Buy

    by Martin Lindstrom

    How much do we know about what we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking neuromarketing study that peered inside the brains of two thousand volunteers as they encountered various ads, logos, commercials, brands and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy.

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  • Image of The Orange Code
    Image of The Orange Code

    How ING Direct Succeeded by Becoming a Rebel with a Cause

    by Arkadi Kuhlmann, Bruce Philp

    The Orange Code recounts ING Direct's - the successful Internet-based direct bank with over 20 million customers - intriguing story and explains the philosophy of its founder Arkadi Kuhlmann and his long-running partnership with Bruce Philp, the branding consultant who helped him make ING Direct a cause to its own people and a household name across North America. In an entertaining and inspiring style, Kuhlmann and Philp discuss their unconventional approach to business strategy and ...

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  • Image of What the CEO Wants You to Know
    Image of What the CEO Wants You to Know

    How Your Company Really Works

    by Ram Charan

    A Soundview Featured Book Review
    Executive consultant and author Ram Charan doesn't mince words. In this book, he presents the universal truths about what makes a successful business. Whether you run a small shop or a Fortune 500 firm, Charan provides the information to help your business reach new levels of speed, efficiency and profitability.

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  • Image of The Change Function
    Image of The Change Function

    Why Some Technologies Take off and Others Crash and Burn

    by Pip Coburn

    Known for writing some of the liveliest reports on Wall Street, Coburn has identified how some technologies are blockbusters (such as the iPod), while others are losers from the starting gate (like the video phone). The Change Function writes off the “build it and they will come” mentality that so many technology companies adhere to, and shows that technology demands a change in habits—more specifically it demands a change in consumers, who are often uninterested in trading in the norm

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  • Image of Break From the Pack
    Image of Break From the Pack

    How to Compete in a Copycat Economy

    by Oren Harari

    To excel in the cramped business world today, individuals and organizations must learn when to leave the herd behind and break from the pack with fresh ideas and ahead-of-the-game innovation. Harari provides a four-pronged process in Break from the Pack for moving into the lead and leaving competition behind, while providing lively examples through the “Madonna Effect” and the “Willie Nelson Principle.” In what Harari calls a “Copycat Economy,” it is essential to differentiate as well a

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  • Image of The Speed of Trust
    Image of The Speed of Trust

    The One Thing that Changes Everything

    by Stephen M.R. Covey

    According to Covey, trust is one of the essential elements of business, and the ability to create, preserve and restore trust has become one of the most important skills today, inside and outside the office. In The Speed of Trust, Covey gives his readers all the key tools to cultivating trust in their relationships, while offering up the wisdom of other great leaders on the topic.

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  • Image of Twilight in the Desert
    Image of Twilight in the Desert

    The Coming Saudi Oil Shock and the World Economy

    by Matthew R. Simmons

    This summary looks behind the curtain to reveal a Saudi oil production industry that could soon approach a serious, irreversible decline. Veteran oil industry analyst Matthew Simmons draws on his 30 years of insider experience and more than 200 independently produced reports about Saudi petroleum resources and production operations. What he uncovers is a story about Saudi Arabia's troubled oil industry, not to mention its political and societal instability, which differs sharply from the globall

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