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  • Image of The Services Shift
    Image of The Services Shift

    Seizing the Ultimate Offshore Opportunity

    by Robert Kennedy

    By now, most business people, pundits, and politicians in the United States and other developed nations have come to grips with the phenomenon of manufacturing jobs moving offshore: The process is variously referred to as "outsourcing" or "offshoring. " But a far bigger wave of change is approaching the shores of those same developed nations: the globalization of services. Where are the jobs going? Which companies benefit –– or could benefit? How exactly does services offshoring work?

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  • Image of Buyology
    Image of Buyology

    Truth and Lies about Why We Buy

    by Martin Lindstrom

    How much do we know about what we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking neuromarketing study that peered inside the brains of two thousand volunteers as they encountered various ads, logos, commercials, brands and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy.

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  • Image of The Orange Code
    Image of The Orange Code

    How ING Direct Succeeded by Becoming a Rebel with a Cause

    by Arkadi Kuhlmann, Bruce Philp

    The Orange Code recounts ING Direct's - the successful Internet-based direct bank with over 20 million customers - intriguing story and explains the philosophy of its founder Arkadi Kuhlmann and his long-running partnership with Bruce Philp, the branding consultant who helped him make ING Direct a cause to its own people and a household name across North America. In an entertaining and inspiring style, Kuhlmann and Philp discuss their unconventional approach to business strategy and ...

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  • Image of The Profit Zone
    Image of The Profit Zone

    How Strategic Business Design Will Lead You to Tomorrow's Profits

    by Adrian J. Slywotzky, David J. Morrison

    The quest for profitability has become more important than ever. By developing superior insight into customers and adapting a company's business design accordingly, business leaders can get off the treadmill of just doing the same old things faster and better and return to the profit zone. This summary answers the most fundamental question in business: Where will I make a profit tomorrow?

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  • Image of How
    Image of How

    Why How We Do Anything Means Everything ... in Business (and in Life)

    by Dov Seidman

    According to Seidman, in this ever-increasingly competitive world, it’s not what you do, but how you do it that sets you apart from the pack.

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  • Image of Be The Elephant
    Image of Be The Elephant

    Build a Bigger, Better Business

    by Steve Kaplan

    From the author of the best selling Bag the Elephant, Kaplan shows entrepreneurs and small business owners how to grow big enough to make an impact, remain financially healthy and be smart enough to dodge the “five killer mistakes.”

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  • Image of The Definitive Drucker
    Image of The Definitive Drucker

    The Final Word from the Father of Modern Management

    by Elizabeth Haas Edersheim

    Considered the father of modern management, Peter Drucker spent the last 16 months of his life speaking about the world of business with Edersheim, a respected management thinker in her own right. The Definitive Drucker provides his final thoughts about the development of modern business.

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  • Image of The Adversity Advantage
    Image of The Adversity Advantage

    Turning Everyday Struggles Into Everyday Greatness

    by Erik Weihenmayer, Paul Stoltz

    In The Adversity Advantage, authors Paul Stoltz and Erik Weihenmayer offer proven principles and practical tools that teach you how to use adversity as a force for superior achievement, resilience, agility, innovation, energy and happiness. These two adversity experts have developed seven guiding principles to teach you how to transform adversity into your most powerful advantage. This summary will show you how to pinpoint and bolster your adversity strengths in order to bring out your

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