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  • Image of The Services Shift
    Image of The Services Shift

    Seizing the Ultimate Offshore Opportunity

    by Robert Kennedy

    By now, most business people, pundits, and politicians in the United States and other developed nations have come to grips with the phenomenon of manufacturing jobs moving offshore: The process is variously referred to as "outsourcing" or "offshoring. " But a far bigger wave of change is approaching the shores of those same developed nations: the globalization of services. Where are the jobs going? Which companies benefit –– or could benefit? How exactly does services offshoring work?

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  • Image of Buyology
    Image of Buyology

    Truth and Lies about Why We Buy

    by Martin Lindstrom

    How much do we know about what we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking neuromarketing study that peered inside the brains of two thousand volunteers as they encountered various ads, logos, commercials, brands and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy.

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  • Image of The Orange Code
    Image of The Orange Code

    How ING Direct Succeeded by Becoming a Rebel with a Cause

    by Arkadi Kuhlmann, Bruce Philp

    The Orange Code recounts ING Direct's - the successful Internet-based direct bank with over 20 million customers - intriguing story and explains the philosophy of its founder Arkadi Kuhlmann and his long-running partnership with Bruce Philp, the branding consultant who helped him make ING Direct a cause to its own people and a household name across North America. In an entertaining and inspiring style, Kuhlmann and Philp discuss their unconventional approach to business strategy and ...

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  • Image of Innovation by Design
    Image of Innovation by Design

    What It Takes to Keep Your Company on the Cutting Edge

    by Gerard H. Gaynor

    While many equate innovation with a creative drive found in the best and brightest employees, true innovation is much more than that — it is an organization-wide commitment to openness and communication. It requires a culture that values original thought and that supports new and valuable ideas with principles, policies and appropriate infrastructure, across the entire company. In Innovation by Design, Gerard Gaynor provides sound, practical advice and real-world examples (culled from 4

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  • Image of Capitalizing on Conflict
    Image of Capitalizing on Conflict

    Strategies and Practices for Turning Conflict to Synergy in Organizations

    by James W. Gibson, Kirk Blackard

    Do you want to optimize performance? If you do, you must first find a way to create an environment that minimizes workplace conflict and integrates resolution strategies into management systems. Only by preventing or minimizing, bringing to the surface, and resolving conflict can you unleash the full power of the organization. Capitalizing on Conflict shows readers how a company can create a comprehensive, organization-wide effort to resolve specific conflict events with proven strategi

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