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  • Image of From Concept To Consumer
    Image of From Concept To Consumer

    How to Turn Ideas Into Money

    by Phil Baker

    Renowned product developer Phil Baker explains how a great idea accounts for only 5 percent of all the factors of success and why the majority of success is dependent upon a myriad of other factors, including the time it takes to get to market, price, marketing and distribution. This book not only shows readers how to take an idea and turn it into a successful product, but also prepares them for what happens after the product’s introduction. It shows them how to stay one step ahead of ...

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  • Image of Tactical Transparency
    Image of Tactical Transparency

    How Leaders Can Leverage Social Media to Maximize Value and Build Their Brand

    by John C. Havens, Shel Holtz

    Tactical Transparency provides a methodology that will help organizations create their own unique plans to bring greater authenticity to their companies and brands. The authors show how organizations can evaluate their readiness for transparency, what they need to do to get ready, and how to effectively communicate their transparency strategy to customers and employees.

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  • Image of Talent Is Overrated
    Image of Talent Is Overrated

    What Really Separates World-Class Performers from Everybody Else

    by Geoff Colvin

    What’s the real solution to the mystery of high performance? According to distinguished journalist Geoff Colvin, what really makes all the difference is a highly specific kind of effort, what he calls “deliberate practice.” It’s difficult. It hurts. But more of it equals better performance. Tons of it equals great performance.

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  • Image of Mastery
    Image of Mastery

    The Keys to Success and Long-Term Fulfillment

    by George Leonard

    A Soundview Featured Book Review
    This unique book is the business equivalent of a master class from a black-belt martial artist. Leonard, a practitioner of aikido, helps executives understand the five essential keys to mastery. Executives can learn the methods to achieve greatness and find harmony between a successful career and fulfilling personal life.

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  • Image of Judgment
    Image of Judgment

    How Winning Leaders Make Great Calls

    by Noel Tichy, Warren Bennis

    Whether you’re discussing former United States presidents, Fortune 500 CEOs, military generals or college hockey coaches, leaders are remembered for their best and worst judgment calls. According to business gurus Tichy and Bennis, it is a leader’s judgment that can determine the fate of the entire organization.

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  • Image of Intellectual Property
    Image of Intellectual Property

    The Tough New Realities That Could Make or Break Your Business

    by Paul Goldstein

    Intellectual property. The term itself suggests the nature of the challenge. How can a product of the mind become the subject of precise, bound property rights? Elusive as intellectual property boundaries are, the business value they secure are enormous, according to author Paul Goldstein.

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  • Image of Influencer
    Image of Influencer

    The Power to Change Anything

    by David Maxfield, Joseph Grenny, Kerry Patterson, Ron McMillan, Al Switzler

    From the authors that brought you Crucial Confrontations comes their thought-provoking look at how individuals –– no matter who they are –– can become the type of influencers that are bringing about change in the world. Influencer takes readers on a journey across the globe, showing them how seemingly “insignificant” people are making incredibly significant improvements in solving problems others would think impossible.

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