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  • Image of Impossible to Ignore
    Image of Impossible to Ignore

    Creating Memorable Content to Influence Decisions

    by Carmen Simon

    In Impossible to Ignore, Carmen Simon shows you how to execute a proven three-step plan for persuasion: create cues that attract attention and connect with your audience’s needs; use memory-influencing variables to control what your audience remembers; and turn today’s intentions into tomorrow’s actions.

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  • Image of Matter
    Image of Matter

    Move Beyond the Competition, Create More Value and Become the Obvious Choice

    by Peter Sheahan, Julie Williamson

    In Matter, Peter Sheahan and Julie Williamson show you how to identify the place where you can create the most value - your edge of disruption - at the intersection of old and new, where your existing profits, reach and reputation enable you to create the markets of the future.

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  • Image of Smartcuts
    Image of Smartcuts

    How Hackers, Innovators, and Icons Accelerate Success

    by Shane Snow

    In Smartcuts, Shane Snow shatters common wisdom about success, revealing how conventions like “paying dues” prevent progress, why kids shouldn’t learn times tables, and how, paradoxically, it’s easier to build a huge business than a small one.

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  • Image of Blueprint to a Billion
    Image of Blueprint to a Billion

    The 7 Essentials to Achieve Exponential Growth

    by David G. Thomson

    Microsoft, Google and eBay did it. And in David G. Thomson’s Blueprint to a Billion, he will tell you how to turn billion-dollar ideas into billion-dollar businesses. Based on three years of in-depth research, Thomson provides an assessment of the success pattern common across a distinct group of 387 “Blueprint Companies” that went from an initial public offering since 1980 and achieved $1 billion in revenue. Rather than focusing on one unique company, Thomson focuses on a quantifiable,

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  • Image of The Well-Timed Strategy
    Image of The Well-Timed Strategy

    Managing the Business Cycle for Competitive Advantage

    by Peter Navarro

    It’s not enough to understand the business cycle and the industry cycle. In The Well-Timed Strategy, Peter Navarro discusses today’s unprecedented level of macroeconomic turbulence – from oil price hikes to drought and disease. Whether an executive, a strategist or an investor, Navarro provides the tools to align every facet of business strategy, tactics and operations to reflect changing business conditions. Keeping in mind finance, supply chains, production, marketing, HR and more, th

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