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  • Image of Groundswell
    Image of Groundswell

    Winning in a World Transformed by Social Technologies

    by Charlene Li, Josh Bernoff

    A Soundview Featured Book Review
    The groundswell is defined as a social trend in which people are using technologies to get what they need from each other instead of from companies. The authors explain the groundswell and then lay out basic tools to understand it. The final section of Groundswell shows how you can successfully make use of the groundswell within your company now and in the future. Solid research backs up this timely book.

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  • Image of Personality Not Included
    Image of Personality Not Included

    Why Companies Lose Their Authenticity--And How Great Brands Get it Back

    by Rohit Bhargava

    Personality can make your customers passionate about your brand. Personality inspires trust, and trust can build customer loyalty. In this social media era where identities are shaped as much by perception as communication, marketing becomes more about building relationships with customers than about traditional selling. Rohit Bhargava details the theory of personality and explains how to put it into action effectively.

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  • Image of The New Age of Innovation
    Image of The New Age of Innovation

    Driving Cocreated Value Through Global Networks

    by CK Prahalad, MS Krishnan

    In the new age of innovation and corporate growth, business processes must be able to smoothly connect consumers and resources and at the same time manage the necessities that ensure efficiency and flexibility. Managers must become skilled at real-time actions that are event and consumer specific. Leaders will need to imagine and inspire. To accomplish the transformation that companies are faced with in order to compete globally, Prahalad and Krishnan offer a strategic plan.

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  • Image of The Trillion Dollar Meltdown
    Image of The Trillion Dollar Meltdown

    Easy Money, High Rollers, and the Great Credit Crash

    by Charles R. Morris

    The Trillion Dollar Meltdown explains the arcane financial instruments, chicanery, policy misjudgments, dogmas and delusions that created the greatest credit bubble in world history. It also warns that continual denial and concealment could cause the crisis to stretch out for years if financial and government leaders continue to downplay the problem. Charles Morris helps readers understand how the world economy has been put on the brink — and the radically reshaped political/econo

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  • Image of Blueprint to a Billion
    Image of Blueprint to a Billion

    The 7 Essentials to Achieve Exponential Growth

    by David G. Thomson

    Microsoft, Google and eBay did it. And in David G. Thomson’s Blueprint to a Billion, he will tell you how to turn billion-dollar ideas into billion-dollar businesses. Based on three years of in-depth research, Thomson provides an assessment of the success pattern common across a distinct group of 387 “Blueprint Companies” that went from an initial public offering since 1980 and achieved $1 billion in revenue. Rather than focusing on one unique company, Thomson focuses on a quantifiable,

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  • Image of The Well-Timed Strategy
    Image of The Well-Timed Strategy

    Managing the Business Cycle for Competitive Advantage

    by Peter Navarro

    It’s not enough to understand the business cycle and the industry cycle. In The Well-Timed Strategy, Peter Navarro discusses today’s unprecedented level of macroeconomic turbulence – from oil price hikes to drought and disease. Whether an executive, a strategist or an investor, Navarro provides the tools to align every facet of business strategy, tactics and operations to reflect changing business conditions. Keeping in mind finance, supply chains, production, marketing, HR and more, th

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