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  • Image of Exceeding Customer Expectations
    Image of Exceeding Customer Expectations

    What Enterprise, America's #1 Car Rental Company, Can Teach You about Creating Lifetime Customers

    by Kirk Kazanjian

    While providing a thorough case study of the success of Enterprise Rent-A-Car, Kazanjian also gives an in-depth look to the strategic management practices that have boosted the company to the top of its industry.

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  • Image of Outside Innovation
    Image of Outside Innovation

    How Your Customers Will Co-Design Your Company's Future

    by Patricia B. Seybold

    Innovation is what keeps companies at the top of their fields, and Seybold shows that the best way for companies to do this is to involve passionate customers in every aspect of their product and service design.

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  • Image of Words that Work
    Image of Words that Work

    It's Not What You Say, It's What People Hear

    by Dr. Frank I. Luntz

    To effectively obtain the power of communication, you must learn that it’s not always what you say, but how you say it. Luntz offers sound advice on how to tactically use words and phrases to get what you want in life.

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  • Image of Winners Never Cheat
    Image of Winners Never Cheat

    Everyday Values We Learned as Children (But May Have Forgotten)

    by Jon Huntsman

    Jon M. Huntsman started with practically nothing, and built a world-class business that carried him to Forbes’ list of America’s wealthiest people. In Winners Never Cheat, Huntsman, chairman and founder of Huntsman Corp., the world’s largest privately held chemical company, presents the principled lessons he has learned and followed throughout his lifetime. He also explains how business can return to the days when your word was your bond, a handshake was sacred, and swarms of lawyers we

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  • Image of Tough Management
    Image of Tough Management

    The 7 Ways to Make Tough Decisions Easier, Deliver the Numbers, and Grow Business in Good Times and Bad

    by Chuck Martin

    Faced with shrinking budgets, smaller staffs, shorter deadlines, more demanding customers and an unrelenting call for innovation and growth, many executives need a fresh, bottom-line approach designed for what really works in today’s business environment. This new approach is what business strategist and CEO of NFI Research Chuck Martin offers in Tough Management. Based on more than two years of surveys of more than 2,000 senior executives and managers, this summary provides managers wi

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  • Image of Scoring Points
    Image of Scoring Points

    How Tesco Continues to Win Customer Loyalty

    by Terry Hunt, Clive Humby

    In Scoring Points, marketing experts Clive Humby and Terry Hunt and journalist Tim Phillips explain how Tesco went from being just one of three grocery chains in Great Britain to the undisputed leader. By creating the world’s leading customer relationship management program, Tesco has learned a lot about what it takes to retain those customers and induce them to spend more. What Tesco has learned from its program can serve as inspiration for others just now launching loyalty programs or

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  • Image of Beyond the Core
    Image of Beyond the Core

    Expand Your Market without Abandoning Your Roots

    by Chris Zook

    In his previous book, Profit from the Core, strategy expert Chris Zook revealed how the most enduring growth performers succeeded by focusing and building around one or two well-defined, dominant cores — and how otherwise well-positioned firms sabotaged their growth by prematurely abandoning their core in pursuit of the next “hot” topic. Now, based on extensive research on the growth patterns of thousands of companies worldwide — including CEO interviews with the top 25 growth performer

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  • Image of True To Our Roots
    Image of True To Our Roots

    Fermenting a Business Revolution

    by Paul Dolan

    In True to Our Roots, winemaker and company president Paul Dolan describes the guiding principles he uses at Fetzer that can help managers in any industry build and grow stronger, more sustainable companies. With an intense commitment to define new business principles for the future, Dolan and Fetzer have taken steps toward proliferating sustainable commerce while leading a management revolution in one of the most competitive industries in the world. True to Our Roots offers a

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