Browse Summaries

Clear All

Filters

Publication Date

Browse by subject:

Management Leadership Career & Self Development Marketing Sales Human Resources Economics Entrepreneurship Finance Technology Innovation All Subjects


Sign up for our Professional or Premier plan and you'll receive all of these summaries plus much more.

Compare Plans

  • Image of Winners Never Cheat
    Image of Winners Never Cheat

    Everyday Values We Learned as Children (But May Have Forgotten)

    by Jon Huntsman

    Jon M. Huntsman started with practically nothing, and built a world-class business that carried him to Forbes’ list of America’s wealthiest people. In Winners Never Cheat, Huntsman, chairman and founder of Huntsman Corp., the world’s largest privately held chemical company, presents the principled lessons he has learned and followed throughout his lifetime. He also explains how business can return to the days when your word was your bond, a handshake was sacred, and swarms of lawyers we

    View Details

  • Image of Tough Management
    Image of Tough Management

    The 7 Ways to Make Tough Decisions Easier, Deliver the Numbers, and Grow Business in Good Times and Bad

    by Chuck Martin

    Faced with shrinking budgets, smaller staffs, shorter deadlines, more demanding customers and an unrelenting call for innovation and growth, many executives need a fresh, bottom-line approach designed for what really works in today’s business environment. This new approach is what business strategist and CEO of NFI Research Chuck Martin offers in Tough Management. Based on more than two years of surveys of more than 2,000 senior executives and managers, this summary provides managers wi

    View Details

  • Image of HyperW@rs
    Image of HyperW@rs

    Eleven Rules for Survival and Profit in the Era of on-Line Business

    by Bruce Judson

    The rapid growth of the Internet as a business medium has had far-reaching implications for businesses of all sizes. Drawing on current practices of leading edge companies — as well as existing management theory and its practical applications — Bruce Judson offers 11 strategies for surviving and thriving in today’s hypercompetitive era.

    View Details

  • Image of The Alchemy of Growth
    Image of The Alchemy of Growth

    Practical Insights for Building the Enduring Enterprise

    by Mehrdad Baghai, David White, Stephen Coley

    The authors, based on their work for McKinsey, introduce the concept of strategic planning built around three “horizons,” reflecting the present, short-term future and long-term future of a company. The summary shows how managers can, and must, manage all three horizons at once.

    View Details

  • Image of Kotler on Marketing
    Image of Kotler on Marketing

    How to Create, Win, and Dominate Markets

    by Philip Kotler

    From “growing” profitable customers to developing a total value proposition, legendary marketing professor Kotler offers an overview of what value marketing functions must create for their companies. Other areas covered: customer-centered marketing, Internet marketing, and developing the marketing plan.

    View Details

Recently Viewed Categories