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  • Image of Personality Not Included
    Image of Personality Not Included

    Why Companies Lose Their Authenticity--And How Great Brands Get it Back

    by Rohit Bhargava

    Personality can make your customers passionate about your brand. Personality inspires trust, and trust can build customer loyalty. In this social media era where identities are shaped as much by perception as communication, marketing becomes more about building relationships with customers than about traditional selling. Rohit Bhargava details the theory of personality and explains how to put it into action effectively.

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  • Image of The New Age of Innovation
    Image of The New Age of Innovation

    Driving Cocreated Value Through Global Networks

    by CK Prahalad, MS Krishnan

    In the new age of innovation and corporate growth, business processes must be able to smoothly connect consumers and resources and at the same time manage the necessities that ensure efficiency and flexibility. Managers must become skilled at real-time actions that are event and consumer specific. Leaders will need to imagine and inspire. To accomplish the transformation that companies are faced with in order to compete globally, Prahalad and Krishnan offer a strategic plan.

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  • Image of The Trillion Dollar Meltdown
    Image of The Trillion Dollar Meltdown

    Easy Money, High Rollers, and the Great Credit Crash

    by Charles R. Morris

    The Trillion Dollar Meltdown explains the arcane financial instruments, chicanery, policy misjudgments, dogmas and delusions that created the greatest credit bubble in world history. It also warns that continual denial and concealment could cause the crisis to stretch out for years if financial and government leaders continue to downplay the problem. Charles Morris helps readers understand how the world economy has been put on the brink — and the radically reshaped political/econo

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  • Image of Mavericks at Work
    Image of Mavericks at Work

    Why the Most Original Minds in Business Win

    by William Taylor, Polly LaBarre

    A Soundview Featured Book Review
    The old adage of “business as usual” is beginning to lose its steam as the old guard loses its ground and the new guard, or mavericks, begin to take control. In a world where innovation is becoming more of a necessity and less a pleasant surprise, the only way to stand out from the crowd is to stand for something truly original.

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  • Image of Leading With Character
    Image of Leading With Character

    Stories of Valor and Virtue and the Principles They Teach

    by John J. Sosik

    Leading With Character offers a unique collection of fascinating stories about 25 famous leaders from business, history and pop culture such as John F. Kennedy, Brian Wilson, Rosa Parks, Joe Namath, Pat Tillman and Nelson Mandela to name a handful.

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  • Image of Wikinomics
    Image of Wikinomics

    How Mass Collaboration Changes Everything

    by Don Tapscott, Anthony D. Williams

    Using the collaborative-software “wiki” concept as their theme, the authors address how the Internet’s social network offers new, decentralized ways to produce content, goods, services and profit.

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  • Image of In the Company of Owners
    Image of In the Company of Owners

    The Truth about Stock Options (and Why Every Employee Should Have Them)

    by Douglas L. Kruse, Aaron Bernstein, Joseph R. Blasi

    Recently, stock options have received a bad reputation as the run-up in thestock market during the 1990s allowed some corporate executives to pursueunethical strategies to pump up their stock and cash in on their options,while employees saw huge potential fortunes disappear overnight. Theproblems were a consequence of abuse of stock options, not the conceptitself. In the Company of Owners shows how and why stock options and therisk of ownership should be given to most of the work force.

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  • Image of Put the Moose on the Table
    Image of Put the Moose on the Table

    Lessons in Leadership from a CEO's Journey through Business and Life

    by Randall Tobias

    Randall Tobias, former CEO of pharmaceutical giant Eli Lilly and Co., knows what it takes to get to the top. In Put the Moose on the Table, Tobias mixes personal anecdotes with his thoughts on effective business and leadership practices, often focusing on the intangible qualities — integrity, dedication and respect for colleagues — that separate the best from the rest. A vice president at AT&T when he took the job at Lilly, Tobias recalls how a major crisis on his first day tested his a

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  • Image of Revolutionizing IT
    Image of Revolutionizing IT

    The Art of Using Information Technology Effectively

    by David Andrews, Kenneth R. Johnson

    In jargon-free language, Andrews and Johnson explain how managers can get the most out of their IT investment. The authors focus on successfully managing IT projects, including controlling project scope.

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