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  • Image of The E-Commerce Arsenal
    Image of The E-Commerce Arsenal

    12 Technologies You Need to Prevail in the Digital Arena

    by Alexis D. Gutzman

    Gutzman has put together a tool box containing the 12 must-have technologies you need to master to establish a successful company website.

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  • Image of Sales Management
    Image of Sales Management

    by Robert J. Calvin

    This summary offers a primer on creating and managing today’s sales force. Calvin covers everything from hiring and training to structure your sales force according to your company’s channel needs.

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  • Image of The Anatomy of Buzz
    Image of The Anatomy of Buzz

    How to Create Word of Mouth Marketing

    by Emanuel Rosen

    Companies are discovering the power of word-of-mouth marketing in an era of skeptical consumers unimpressed by traditional marketing techniques. Here’s how to make word of mouth marketing work for your product.

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  • Image of The Lost Art of the Great Speech
    Image of The Lost Art of the Great Speech

    How to Write One - How to Deliver It

    by Richard Dowis

    An in-depth, how-to guide on organizing, writing, and presenting a distinctive and potent speech. From an award-winning journalist and speech writer.

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  • Image of Partnering Intelligence
    Image of Partnering Intelligence

    Creating Value for Your Business by Building Strong Alliances

    by Stephen M. Dent

    Author Dent shows how to create value for your business by regaining the lost skill of partnering. The key is to develop your ‘partnering intelligence.'

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  • Image of The Innovation Premium
    Image of The Innovation Premium

    How Next Generation Companies Are Achieving Peak Performance and Profitability

    by Tom Sommerlatte, Ronald S. Jonash

    Investors reward and pay a premium for innovation. The authors present a framework for capturing this ‘innovation premium’ based on five areas: strategy, process, innovation resources, organizational structures, and innovative learning cultures.

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