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  • Image of Convergence Marketing
    Image of Convergence Marketing

    Strategies for Reaching the New Hybrid Consumer

    by Jerry Wind, Vijay Mahajan

    During the advent of the Internet, marketers thought of consumers in terms of those who shopped in the non-virtual marketplace (traditional consumers) and those who shopped online (cyberconsumers). In reality, neither extreme truly reflected the habits of tech-savvy consumers. This new audience took on the hybrid qualities of the centaurs of Greek myth (half man, half beast) as they shuttled between online and offline storefronts and information centers, according to their needs. The companies b

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  • Image of Creating and Dominating New Markets
    Image of Creating and Dominating New Markets

    by Peter Meyer

    New markets (markets that did not exist before you created them) areexciting, profitable and forgiving. They provide the thrill of creatingsomething no one has done before. They also lack the competitive pressure that reduces prices in mature markets. You do not find new markets. You create them by finding the solution to a problem that people want resolved. In other words, a new market exists at the convergence of a high level of perceived need with a solution that didnot previously exist. In t

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  • Image of The One to One Fieldbook
    Image of The One to One Fieldbook

    The Complete Toolkit for Implementing a 1 to 1 Marketing Program

    by Martha Rogers, Bob Dorf, Don Peppers

    Here's a complete, hands-on toolkit on implementing "one-to-one marketing" - in general terms, marketing to customers as individuals - from the originators of the concept. From how to identify and differentiate valuable customers to putting the infrastructure, information systems and communications program in place, their book will help you turn one-to-one principles into reality.

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  • Image of Strategic Outsourcing
    Image of Strategic Outsourcing

    Risk Management, Methods and Benefits

    by Maurice Greaver

    Consultant Greaver shows you how to successfully achieve the real purpose of outsourcing: not to cut costs but to find a strategic partner who has the experience, knowledge, and resources to do a better job with certain activities. This summary will lead you through a seven-step methodology for identifying, negotiating with, and signing on the outsourcing providers who will help your company improve its performance and results.

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  • Image of Maximizing the Value of 360 Degree Feedback
    Image of Maximizing the Value of 360 Degree Feedback

    A Process for Successful Individual and Organizational Development

    by Walter Tornow, Manuel London

    Collect the information from all sources to use 360-degree feedback. Then improve both individuals and your organization with this wealth of knowledge.

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  • Image of Conquering Your Financial Stress
    Image of Conquering Your Financial Stress

    The Five-Point Plan for Generating True Wealth

    by Bruce Eaton

    Eliminate these nine symptoms and you'll lead a richer life. You may discover, too, that you don't need more money and (surprise) you may end up with more.

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  • Image of The Power of Corporate Kinetics
    Image of The Power of Corporate Kinetics

    Create the Self-Adapting, Self-Renewing, Instant-Action Enterprise

    by Steve Michaud, Michael Fradette

    You can't accurately predict the business future, but you can prepare for it. Make yours a kinetic enterprise that permits workers to respond quickly to any emergency.

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