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  • Image of The One to One Fieldbook
    Image of The One to One Fieldbook

    The Complete Toolkit for Implementing a 1 to 1 Marketing Program

    by Martha Rogers, Bob Dorf, Don Peppers

    Here's a complete, hands-on toolkit on implementing "one-to-one marketing" - in general terms, marketing to customers as individuals - from the originators of the concept. From how to identify and differentiate valuable customers to putting the infrastructure, information systems and communications program in place, their book will help you turn one-to-one principles into reality.

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  • Image of Strategic Outsourcing
    Image of Strategic Outsourcing

    Risk Management, Methods and Benefits

    by Maurice Greaver

    Consultant Greaver shows you how to successfully achieve the real purpose of outsourcing: not to cut costs but to find a strategic partner who has the experience, knowledge, and resources to do a better job with certain activities. This summary will lead you through a seven-step methodology for identifying, negotiating with, and signing on the outsourcing providers who will help your company improve its performance and results.

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  • Image of The Caterpillar Doesn't Know
    Image of The Caterpillar Doesn't Know

    How Personal Change Is Creating Organizational Change

    by Peter Moore, Kenneth Hey

    The caterpillar doesn’t know that it must transform itself to stay alive. Your company may be the same. The authors, managing partners at Inferential Focus, Inc., a New York market-intelligence firm, explain the roots and results of a personal revolution that has transformed the behavior of individuals as employees as well as consumers. Readers will be introduced to many butterflies -- from fashion designers to computer software companies to a manufacturer of pumps and valves -- who, unlike the

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  • Image of Rational Exuberance
    Image of Rational Exuberance

    The Influence of Generation X on the New American Economy

    by Meredith Bagby

    Most of your future customers will be Generation Xers, as will most of your future employees -- understanding them is an organizational imperative. Meredith Bagby will tell you about her generation: how they buy, how they work, and how they lead. She finds them enthusiastic and hard-working but savvy and rational at the same time. Generation X, she says, has a right to be confident and enthusiastic – rationally exuberant – about the future.

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  • Image of Leading at the Edge of Chaos
    Image of Leading at the Edge of Chaos

    How to Create the Nimble Organization

    by Daryl Conner

    Manage the inevitability of change by becoming a nimble organization, advises the author, the president and CEO of a research-based consulting firm. In this summary Conner builds on the foundation established in his first book, Managing at the Speed of Change, to help organizations and their employees recognize and successfully face the today’s flood of change.

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  • Image of Maximizing the Value of 360 Degree Feedback
    Image of Maximizing the Value of 360 Degree Feedback

    A Process for Successful Individual and Organizational Development

    by Walter Tornow, Manuel London

    Collect the information from all sources to use 360-degree feedback. Then improve both individuals and your organization with this wealth of knowledge.

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  • Image of Conquering Your Financial Stress
    Image of Conquering Your Financial Stress

    The Five-Point Plan for Generating True Wealth

    by Bruce Eaton

    Eliminate these nine symptoms and you'll lead a richer life. You may discover, too, that you don't need more money and (surprise) you may end up with more.

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  • Image of The Power of Corporate Kinetics
    Image of The Power of Corporate Kinetics

    Create the Self-Adapting, Self-Renewing, Instant-Action Enterprise

    by Steve Michaud, Michael Fradette

    You can't accurately predict the business future, but you can prepare for it. Make yours a kinetic enterprise that permits workers to respond quickly to any emergency.

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