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  • Image of Bring Your Human to Work
    Image of Bring Your Human to Work

    10 Surefire Ways to Design a Workplace That Is Good for People, Great for Business, and Just Might Change the World

    by Erica Keswin

    Author Erica Keswin shows that the most successful leaders actively form quality relationships with their employees by demonstrating authenticity, openness and basic politeness.

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  • Image of The Change Maker's Playbook
    Image of The Change Maker's Playbook

    How to Seek, Seed and Scale Innovation in Any Company

    by Amy J. Radin

    Tangible steps to find and safeguard the plans that will deliver the sustainable business-changing impacts - new customers, new relationships, new sources of value and growth - their businesses need.

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  • Image of The Expertise Economy
    Image of The Expertise Economy

    How the Smartest Companies Use Learning to Engage, Compete and Succeed

    by David Blake, Kelly Palmer

    The Expertise Economy shows how the most forward-thinking companies, big and small, are transforming their employees into experts and ultimately creating their biggest competitive advantage

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  • Image of Mass Affluence
    Image of Mass Affluence

    Seven New Rules of Marketing to Today's Consumer

    by Brian Johnson, Paul Nunes

    In Mass Affluence, customer management and marketing strategy experts Paul Nunes and Brian Johnson explain that we are witnessing a pendulum swing in marketing from “one-to-one” customer strategies back to mass marketing. But this is mass marketing with a twist: The targeted customers are not the middle class of the post-World War II era. They are richer yet more cautious consumers — and they won’t respond to the strategies that worked with their middle-class predecessors. Based on exte

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  • Image of The Dollarization Discipline
    Image of The Dollarization Discipline

    How Smart Companies Create Customer Value... and Profit from It

    by Richard Gregory, Jeffrey Fox

    In The Dollarization Discipline, marketing guru Jeffrey J. Fox and management consultant Richard C. Gregory describe how organizations can measure and explain the financial impact of noncost benefits, including increased market share, increased sales volume, and increased pricing power. The authors explain that “dollarization” should be a discipline that businesses apply across a broad set of sales, marketing and management activities, forcing organizations to be customer-focused and cu

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  • Image of Conquering Consumerspace
    Image of Conquering Consumerspace

    Marketing Strategies for a Branded World

    by Michael R. Solomon

    In Conquering Consumerspace, Michael R. Solomon, director of Mind/Share Inc., a consulting firm specializing in online consumer research, provides a lively exploration of the new realities of how we market to consumers today. In consumerspace, a place where our very reality is branded, marketers have a vast number of new choices that have been enabled by the dynamic nature of today’s interactive environment. This summary promises to help readers navigate today’s complex consumer economy

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  • Image of Career Warfare
    Image of Career Warfare

    Pick Your Battles and Live to Get Promoted Another Day

    by David F. D'Alessandro

    If you intend to compete at the levels where the competition gets really ferocious — where everybody is hard-working and accomplished — you need a much more subtle advantage. You need a “personal brand” that convinces people to trust you with new opportunities. A big career requires everything from the right kind of manners, to the right style of handling your detractors, to the right instincts about when to leave a job and when to stick with it. In Career Warfare, David D’Alessandro, c

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  • Image of On Becoming a Leader
    Image of On Becoming a Leader

    by Warren Bennis

    Bennis proves you can learn to be a leader in this down-to-earth summary. One of his best!

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