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  • Image of Good Company
    Image of Good Company

    Business Success in the Worthiness Era

    by Larry Costello, Ed Frauenheim, Laurie Bassi, Dan McMurrer

    Laurie Bassi and her coauthors show that despite the dispiriting headlines, we are entering what they coin the "Worthiness Era." And in it, the good guys are poised to win. Across the globe, people are choosing the companies in their lives in the same way they choose the guests they invite into their homes. They are demanding that companies be "good company." The authors created the Good Company Index to look at Fortune 100 companies' records as employers, sellers and...

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