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  • Image of The New Experts
    Image of The New Experts

    Win Today's Newly Empowered Customers at Their 4 Decisive Moments

    by Robert H. Bloom

    Customers no longer care where or from whom they buy, which puts buyers in control of the entire purchase progression. Business strategy expert Robert Bloom identifies four decisive customer moments as part of a customer-centric solution in order to think like a buyer, deliver the benefits buyers want and ultimately achieve profitable growth.

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  • Image of The Truth About Leadership
    Image of The Truth About Leadership

    The No-Fads, Heart-of-the-Matter Facts You Need to Know

    by Barry Z. Posner, James Kouzes

    Leadership experts James Kouzes and Barry Posner share 10 time-tested fundamental truths about leadership and becoming an effective leader. These principles can be especially valuable to both new leaders and experienced leaders in transition.

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  • Image of It's Your Ship
    Image of It's Your Ship

    Management Techniques from the Best Damn Ship in the Navy

    by D Michael Abrashoff

    Some unique insight into hands-on management comes from Captain D. Michael Abrashoff who shares his experiences commanding a guided missile destroyer. While the ship's systems and technologies were cutting-edge, many of the practices and protocols were outdated and inefficient. Abrashoff's primary focus to make his warship more effective was getting the most from his crew.

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  • Image of How the Best Leaders Lead
    Image of How the Best Leaders Lead

    Proven Secrets to Getting the Most Out of Yourself and Others

    by Brian Tracy

    In How the Best Leaders Lead, Brian Tracy reveals the strategies he teaches top executives to achieve astounding results in difficult markets against determined competition. You will learn how to set clear goals and objectives for yourself and others, set priorities and focus on key tasks, solve problems faster and make better decisions, determine the ideal leadership style for any situation, motivate your people, and develop an exciting future vision for your business.

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  • Image of Repositioning
    Image of Repositioning

    Marketing in an Era of Competition, Change, and Crisis

    by Steven Rivkin, Jack Trout

    Jack Trout’s latest book shows you how to adapt, compete –– and succeed –– in today’s overcrowded marketplace. With Repositioning, you can conquer the “3 Cs” of business: Competition, Change and Crisis.

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  • Image of Viral Loop
    Image of Viral Loop

    From Facebook to Twitter, How Today’s Smartest Businesses Grow Themselves

    by Adam L. Penenberg

    Many of the most successful Web 2.0 companies, including MySpace, YouTube, eBay and Twitter are prime examples of what journalist Adam Penenberg calls a “viral loop” –– to use it, you have to spread it. All kinds of businesses –– from the smallest start-ups to nonprofit organizations to the biggest multinational corporations –– can use the paradigm-busting power of viral loops to enable their business through technology.

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  • Image of The Brain Advantage
    Image of The Brain Advantage

    Become a More Effective Business Leader Using the Latest Brain Research

    by Brad Kolar, Madeleine L. Van Hecke, Ken A. Paller, Lisa P. Callahan

    The Brain Advantage ties the latest brain research to its implications for leadership styles and practices. The authors consolidate research from a wide range of studies, articles and books that delves into the neurocognitive underpinnings of how people think and act, leading to provocative insights into the human condition. The Brain Advantage draws on key research findings and analysis that can help you become a more effective decision-maker, communicator and change agent.

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  • Image of The Element
    Image of The Element

    How Finding Your Passion Changes Everything

    by Ken Robinson, Ph.D., Lou Aronica

    The Element is the point at which natural talent meets personal passion. When people arrive at the Element, they feel most themselves, most inspired and achieve at their highest levels. In The Element, learning expert Ken Robinson, Ph.D., draws on the stories of a wide range of artists, athletes, scientists, business leaders, academics and others to show you why finding your Element is essential for all of us. He also explores the conditions that lead us to live lives that are filled wi

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  • Image of Six Pixels of Separation
    Image of Six Pixels of Separation

    Everyone Is Connected. Connect Your Business to Everyone.

    by Mitch Joel

    In Six Pixels of Separation, digital marketing expert Mitch Joel integrates digital marketing, social media, personal branding and entrepreneurship in a clear, entertaining and instructive way that everyone can understand and apply. Through the use of timely case studies and fascinating stories, he offers a complete set of the latest tactics, insights and tools that will empower you to reach a global audience and consumer base — and, best yet, you can do this pretty much for free.

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