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  • Image of The New Experts
    Image of The New Experts

    Win Today's Newly Empowered Customers at Their 4 Decisive Moments

    by Robert H. Bloom

    Customers no longer care where or from whom they buy, which puts buyers in control of the entire purchase progression. Business strategy expert Robert Bloom identifies four decisive customer moments as part of a customer-centric solution in order to think like a buyer, deliver the benefits buyers want and ultimately achieve profitable growth.

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  • Image of The Truth About Leadership
    Image of The Truth About Leadership

    The No-Fads, Heart-of-the-Matter Facts You Need to Know

    by Barry Z. Posner, James Kouzes

    Leadership experts James Kouzes and Barry Posner share 10 time-tested fundamental truths about leadership and becoming an effective leader. These principles can be especially valuable to both new leaders and experienced leaders in transition.

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  • Image of It's Your Ship
    Image of It's Your Ship

    Management Techniques from the Best Damn Ship in the Navy

    by D Michael Abrashoff

    Some unique insight into hands-on management comes from Captain D. Michael Abrashoff who shares his experiences commanding a guided missile destroyer. While the ship's systems and technologies were cutting-edge, many of the practices and protocols were outdated and inefficient. Abrashoff's primary focus to make his warship more effective was getting the most from his crew.

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  • Image of Six Pixels of Separation
    Image of Six Pixels of Separation

    Everyone Is Connected. Connect Your Business to Everyone.

    by Mitch Joel

    In Six Pixels of Separation, digital marketing expert Mitch Joel integrates digital marketing, social media, personal branding and entrepreneurship in a clear, entertaining and instructive way that everyone can understand and apply. Through the use of timely case studies and fascinating stories, he offers a complete set of the latest tactics, insights and tools that will empower you to reach a global audience and consumer base — and, best yet, you can do this pretty much for free.

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  • Image of What the CEO Wants You to Know
    Image of What the CEO Wants You to Know

    How Your Company Really Works

    by Ram Charan

    A Soundview Featured Book Review
    Executive consultant and author Ram Charan doesn't mince words. In this book, he presents the universal truths about what makes a successful business. Whether you run a small shop or a Fortune 500 firm, Charan provides the information to help your business reach new levels of speed, efficiency and profitability.

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  • Image of The Change Function
    Image of The Change Function

    Why Some Technologies Take off and Others Crash and Burn

    by Pip Coburn

    Known for writing some of the liveliest reports on Wall Street, Coburn has identified how some technologies are blockbusters (such as the iPod), while others are losers from the starting gate (like the video phone). The Change Function writes off the “build it and they will come” mentality that so many technology companies adhere to, and shows that technology demands a change in habits—more specifically it demands a change in consumers, who are often uninterested in trading in the norm

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  • Image of Break From the Pack
    Image of Break From the Pack

    How to Compete in a Copycat Economy

    by Oren Harari

    To excel in the cramped business world today, individuals and organizations must learn when to leave the herd behind and break from the pack with fresh ideas and ahead-of-the-game innovation. Harari provides a four-pronged process in Break from the Pack for moving into the lead and leaving competition behind, while providing lively examples through the “Madonna Effect” and the “Willie Nelson Principle.” In what Harari calls a “Copycat Economy,” it is essential to differentiate as well a

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  • Image of The Speed of Trust
    Image of The Speed of Trust

    The One Thing that Changes Everything

    by Stephen M.R. Covey

    According to Covey, trust is one of the essential elements of business, and the ability to create, preserve and restore trust has become one of the most important skills today, inside and outside the office. In The Speed of Trust, Covey gives his readers all the key tools to cultivating trust in their relationships, while offering up the wisdom of other great leaders on the topic.

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  • Image of Twilight in the Desert
    Image of Twilight in the Desert

    The Coming Saudi Oil Shock and the World Economy

    by Matthew R. Simmons

    This summary looks behind the curtain to reveal a Saudi oil production industry that could soon approach a serious, irreversible decline. Veteran oil industry analyst Matthew Simmons draws on his 30 years of insider experience and more than 200 independently produced reports about Saudi petroleum resources and production operations. What he uncovers is a story about Saudi Arabia's troubled oil industry, not to mention its political and societal instability, which differs sharply from the globall

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