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  • Image of Peaks and Valleys
    Image of Peaks and Valleys

    Making Good And Bad Times Work For You - At Work And In Life

    by Spencer Johnson, M.D.

    A Soundview Featured Book Review
    From the author of the best-selling blockbuster Who Moved My Cheese? comes a book that helps executives gain better balance between the office and the home front. Told in the popular business fable format, this book takes readers on a journey through the metaphoric peaks and valleys that make up life in today's hectic business climate.

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  • Image of Power, Ambition, Glory
    Image of Power, Ambition, Glory

    The Stunning Parallels between Great Leaders of the Ancient World and Today . . . and the Lessons We All Can Learn

    by Steve Forbes, John Prevas

    In Power, Ambition, Glory, Steve Forbes and John Prevas observe the strong comparisons between the empires of the ancient world and the corporations that rule modern society.

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  • Image of Rethink
    Image of Rethink

    A Business Manifesto for Cutting Costs and Boosting Innovation

    by Ric Merrifield

    It’s the trap that ensnares virtually every business. We focus on process: “how” we’re doing the job. And we forget about the bigger issue: “what” we are doing and “why” we’re doing it. That’s why we are leaving so much value on the table. In Rethink, business architect Ric Merrifield exposes this problem with vivid examples and introduces breakthrough techniques for overcoming it.

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  • Image of Chaotics
    Image of Chaotics

    The Business of Managing and Marketing in the Age of Turbulence

    by John Caslione, Philip Kotler

    As the fallout from the financial meltdown of 2008 grows progressively worse, companies, industries, and entire markets cling precariously to life or have ceased to exist altogether. And the turbulence may not be over anytime soon. Here noted business strategists Kotler and Casilone argue that these troubled times are not an aberration, but the new face of normal. Chaotics teaches how to be prepared for –– and thrive in –– this New Age of Turbulence.

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  • Image of The Ultimate Sales Machine
    Image of The Ultimate Sales Machine

    Turbocharge Your Business with Relentless Focus on 12 Key Strategies

    by Chet Holmes

    In the cut throat sales world a number of managers leap from one strategic trend to the next, becoming bogged down during the process instead of rising to the top. According to Chet Holmes –– known as “America’s greatest business growth expert” –– that doesn’t have to be the case if you take the time and focus. Holmes provides 12 key strategies to turn any business into what he deems “the ultimate sales machine.”

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  • Image of Selling Blue Elephants
    Image of Selling Blue Elephants

    How to Make Great Products That People Want Before They Even Know They Want Them

    by Howard Moskowitz, Alex Gofman

    Nowadays you have to be able to make successful products before people even realize they want them. According to the authors, great products don’t come from focus group studies, but instead from RDE (Rule Developing Experimentation).

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  • Image of Stealing Your Life
    Image of Stealing Your Life

    The Ultimate Identity Theft Prevention Plan

    by Frank Abagnale

    Before the age of 19, Abagnale had successfully conned millions of dollars worth of checks while posing as a Pan Am pilot, doctor and legal prosecutor. Years later Abagnale has changed roles. In his current career, he works with the FBI and corporations as an expert on counterfeiting and secure documents. Everyone is a potential victim of identify theft –– who is better to point out identity theft schemes than a former forger?

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