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  • Image of Sell Yourself First
    Image of Sell Yourself First

    The Most Critical Element in Every Sales Effort

    by Thomas A. Freese

    According to Thomas Freese, whose Question-Based Selling system has been adopted and implemented by thousands of salespeople in companies all over the world, YOU are the biggest differentiator between you and your competitors. In Sell Yourself First, he shows how to leverage personal assets to win the confidence of customers by displaying a host of intangible attributes, such as credibility, competence, confidence, integrity, creativity, attitude, and thought leadership.

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  • Image of Likeable Social Media
    Image of Likeable Social Media

    How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (and Other Social Networks)

    by Dave Kerpen

    A friend's recommendation is more powerful than any advertisement. In the world of social media such as Facebook, Twitter, and more, that recommendation can travel farther and faster than ever before. Author Dave Kerpen of Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business.

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  • Image of Making Diversity Work
    Image of Making Diversity Work

    7 Steps for Defeating Bias in the Workplace

    by Sondra Thiederman

    Drawing from research and nearly 30 years of experience in the field, diversity expert Sondra Thiederman, Ph.D., provides executives and managers with step-by-step strategies for minimizing conscious and unconscious bias and maximizing the ability to manage diversity effectively.

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  • Image of Well Said!
    Image of Well Said!

    Presentations and Conversations That Get Results

    by Darlene Price

    Face-to-face communication proficiency has become increasingly important in efforts to increase business. It has been said that information and technology alone do not sell — people do. In Well Said! Darlene Price presents field-tested techniques, guidelines and checklists to help you present yourself and your message with clarity, credibility and confidence. When you demonstrate effective presentation skills, decision makers are more inclined to listen, customers are more...

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  • Image of The Pause Principle
    Image of The Pause Principle

    Step Back to Lead Forward

    by Kevin Cashman

    The constant barrage of information can overwhelm a person's decision-making ability. In The Pause Principle, Kevin Cashman makes the argument that today's leaders need to take the necessary time to deeply pause before acting. Leaders must make an effort to create vision, understanding, clarity and agility. Cashman describes the need to pause to grow personal leadership, develop others, and foster a culture of innovation. By following the pause practices Cashman describes, executives...

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  • Image of Change-Friendly Leadership
    Image of Change-Friendly Leadership

    How to Transform Good Intentions into Great Performance

    by Rodger Dean Duncan

    Despite the good intentions of organizations and their leaders, most attempts at change do not succeed. Change practitioner Rodger Dean Duncan looks at the overlooked elements of successful change: humanness, approachability and friendliness. Duncan provides a framework to involve and motivate the individuals who will be most affected by the change effort. Learn how you can achieve successful change by implementing the Four Ts of change: Think-Friendly, Talk-Friendly, Trust-Friendly and Team...

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  • Image of TouchPoints
    Image of TouchPoints

    Creating Powerful Leadership Connections in the Smallest of Moments

    by Douglas Conant, Mette Norgaard

    Douglas R. Conant, CEO of Campbell Soup Company, and co-author Mette Norgaard turn conventional business wisdom on its head, suggesting that the daily interruptions that leaders face in nearly epidemic proportions are actually the moments where the greatest leadership opportunities lie. The TouchPoint model has three components and involves using the head, heart and hands to connect with employees in a way that not only enhances their individual performance, but actually transforms them into...

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  • Image of The Third Screen
    Image of The Third Screen

    Marketing to Your Customers in a World Gone Mobile

    by Chuck Martin

    The Third Screen defines the strategies and tactics businesses will need in a world gone mobile. Marketers and businesspeople who don't understand the untethered consumer risk becoming obsolete. This breakthrough book links the technological developments of m-commerce to the behavioral changes that accompany them, and reveals how key mobile innovators are becoming the mobile platform providers of the future.

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  • Image of Credibility
    Image of Credibility

    How Leaders Gain and Lose It, Why People Demand It

    by James Kouzes, Barry Z. Posner

    In this best-selling book, Kouzes and Posner explain why leadership is above all a relationship, with credibility as the cornerstone, and why leaders must "Say what you mean and mean what you say." Building on their more than thirty years of ongoing research, Credibility expands on their seminal work The Leadership Challenge, and shows why credibility remains the foundation of great leadership.

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