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  • Image of Better By Mistake
    Image of Better By Mistake

    The Unexpected Benefits of Being Wrong

    by Alina Tugend

    Better by Mistake turns our cultural wisdom on its head to illustrate the downside of striving for perfection and the rewards of acknowledging and accepting mistakes and embracing the imperfection in all of us.

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  • Image of Extreme Trust
    Image of Extreme Trust

    Honesty as a Competitive Advantage

    by Martha Rogers, Don Peppers

    The authors of Extreme Trust, argue that the only sane response to these rising levels of transparency is to protect the interests of customers proactively,

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  • Image of How to Be Exceptional
    Image of How to Be Exceptional

    Drive Leadership Success by Magnifying Your Strengths

    by Robert H. Sherwin, Jr., Barbara A. Steel, John H. Zenger, Joseph R. Folkman

    To be exceptional as a leader requires a revolutionary approach to leadership development. In How to Be Exceptional: Drive Leadership Success by Magnifying Your Strengths, John H. Zenger, Joseph R. Folkman, Robert H. Sherwin, Jr., and Barbara A. Steel instruct leaders to focus not on their weaknesses but on their strengths and how to magnify them. An exceptional leader can increase employee engagement, productivity and profitability. These leadership gurus can show you how.

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  • Image of Care to Dare
    Image of Care to Dare

    Unleashing Astonishing Potential Through Secure Base Leadership

    by George Kohlrieser, Susan Goldsworthy, Duncan Coombe

    A secure base is a person, place, goal or object that provides a sense of protection, safety and caring. George Kohlrieser, Susan Goldsworthy and Duncan Coombe explain how to become an effective Secure Base Leader in Care to Dare: Unleashing Astonishing Potential Through Secure Base Leadership. The authors show how to tap into your own secure bases, past and present, and how to become a secure base for others thereby challenging yourself and others to exceed expectations.

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  • Image of The Pumpkin Plan
    Image of The Pumpkin Plan

    A Simple Strategy to Grow a Remarkable Business in Any Field

    by Mike Michalowicz

    Inspired by an article about how to grow a giant pumpkin, Mike Michalowicz modified the step-by-step approach to grow a business. Applying it successfully to building his own company, he was able to transform it into a multimillion-dollar industry leader. Michalowicz now lays out the process for others to follow in The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field. Additional stories from other successful entrepreneurs who have followed the plan...

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  • Image of The Services Shift
    Image of The Services Shift

    Seizing the Ultimate Offshore Opportunity

    by Robert Kennedy

    By now, most business people, pundits, and politicians in the United States and other developed nations have come to grips with the phenomenon of manufacturing jobs moving offshore: The process is variously referred to as "outsourcing" or "offshoring. " But a far bigger wave of change is approaching the shores of those same developed nations: the globalization of services. Where are the jobs going? Which companies benefit –– or could benefit? How exactly does services offshoring work?

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  • Image of Buyology
    Image of Buyology

    Truth and Lies about Why We Buy

    by Martin Lindstrom

    How much do we know about what we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking neuromarketing study that peered inside the brains of two thousand volunteers as they encountered various ads, logos, commercials, brands and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy.

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  • Image of The Orange Code
    Image of The Orange Code

    How ING Direct Succeeded by Becoming a Rebel with a Cause

    by Arkadi Kuhlmann, Bruce Philp

    The Orange Code recounts ING Direct's - the successful Internet-based direct bank with over 20 million customers - intriguing story and explains the philosophy of its founder Arkadi Kuhlmann and his long-running partnership with Bruce Philp, the branding consultant who helped him make ING Direct a cause to its own people and a household name across North America. In an entertaining and inspiring style, Kuhlmann and Philp discuss their unconventional approach to business strategy and ...

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