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  • Image of The Services Shift
    Image of The Services Shift

    Seizing the Ultimate Offshore Opportunity

    by Robert Kennedy

    By now, most business people, pundits, and politicians in the United States and other developed nations have come to grips with the phenomenon of manufacturing jobs moving offshore: The process is variously referred to as "outsourcing" or "offshoring. " But a far bigger wave of change is approaching the shores of those same developed nations: the globalization of services. Where are the jobs going? Which companies benefit –– or could benefit? How exactly does services offshoring work?

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  • Image of Buyology
    Image of Buyology

    Truth and Lies about Why We Buy

    by Martin Lindstrom

    How much do we know about what we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking neuromarketing study that peered inside the brains of two thousand volunteers as they encountered various ads, logos, commercials, brands and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy.

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  • Image of The Orange Code
    Image of The Orange Code

    How ING Direct Succeeded by Becoming a Rebel with a Cause

    by Arkadi Kuhlmann, Bruce Philp

    The Orange Code recounts ING Direct's - the successful Internet-based direct bank with over 20 million customers - intriguing story and explains the philosophy of its founder Arkadi Kuhlmann and his long-running partnership with Bruce Philp, the branding consultant who helped him make ING Direct a cause to its own people and a household name across North America. In an entertaining and inspiring style, Kuhlmann and Philp discuss their unconventional approach to business strategy and ...

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  • Image of Saving the World at Work
    Image of Saving the World at Work

    What Companies and Individuals Can Do to Go Beyond Making a Profit to Making a Difference

    by Tim Sanders

    A "Responsibility Revolution" is shaking up corporate America. In this provocative and insightful book, bestselling author Tim Sanders reveals why companies must go beyond making a profit and start making a difference and offers concrete suggestions on how all of us can help our companies join the Responsibility Revolution.

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  • Image of The Granularity of Growth
    Image of The Granularity of Growth

    How to Identify the Sources of Growth and Drive Enduring Company Performance

    by Patrick Viguerie, Sven Smit, Mehrdad Baghai

    While growth is a top priority for companies of all sizes, it can be extremely difficult to maintain — especially in today's competitive business environment. In order to achieve this goal, you need to think through the growth challenges your organization faces and follow a detailed approach to uncover, understand and capture potential growth opportunities.

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  • Image of The Accountable Leader
    Image of The Accountable Leader

    Developing Effective Leadership Through Managerial Accountability

    by Brian Dive

    Centered around three themes — leadership, accountability and organizational structure — this book explores what it means for managers to be held accountable at every level and argues that most leadership-related problems arise from the ineffectiveness of organizational structures that lack accountable jobs.

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  • Image of The New Paradigm for Financial Markets
    Image of The New Paradigm for Financial Markets

    The Credit Crisis of 2008 and What It Means

    by George Soros

    In the midst of the most serious financial upheaval in decades, legendary financier George Soros explores the origins of the crisis and its implications for the future. Soros, whose breadth of experience in financial markets is unrivaled, places the current crisis in the context of decades of study of how individuals and institutions handle the boom-and-bust cycles and dominate global economic activity. The prevailing paradigm for financial markets — that markets tend toward equilibrium an

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  • Image of Beyond the Babble
    Image of Beyond the Babble

    Leadership Communication that Drives Results

    by Bob Matha, Macy Boehm

    Leadership communications experts Bob Matha and Macy Boehm offer a strategic plan for addressing one of the most difficult challenges any business leader can face: engaging employees to take action. Written for all those who lead groups — including supervisors, managers, HR and communications professionals, executives and CEOs — this practical resource describes how to put in place proven communication principles that do just that.

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