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  • Image of The Services Shift
    Image of The Services Shift

    Seizing the Ultimate Offshore Opportunity

    by Robert Kennedy

    By now, most business people, pundits, and politicians in the United States and other developed nations have come to grips with the phenomenon of manufacturing jobs moving offshore: The process is variously referred to as "outsourcing" or "offshoring. " But a far bigger wave of change is approaching the shores of those same developed nations: the globalization of services. Where are the jobs going? Which companies benefit –– or could benefit? How exactly does services offshoring work?

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  • Image of Buyology
    Image of Buyology

    Truth and Lies about Why We Buy

    by Martin Lindstrom

    How much do we know about what we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking neuromarketing study that peered inside the brains of two thousand volunteers as they encountered various ads, logos, commercials, brands and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy.

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  • Image of The Orange Code
    Image of The Orange Code

    How ING Direct Succeeded by Becoming a Rebel with a Cause

    by Arkadi Kuhlmann, Bruce Philp

    The Orange Code recounts ING Direct's - the successful Internet-based direct bank with over 20 million customers - intriguing story and explains the philosophy of its founder Arkadi Kuhlmann and his long-running partnership with Bruce Philp, the branding consultant who helped him make ING Direct a cause to its own people and a household name across North America. In an entertaining and inspiring style, Kuhlmann and Philp discuss their unconventional approach to business strategy and ...

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  • Image of Goals!
    Image of Goals!

    How to Get Everything You Want - Faster than You Ever Thought Possible

    by Brian Tracy

    Prolific author, speaker and sales trainer Tracy (his book Advanced Selling Strategies was summarized in 1995) offers specific advice to help executives and others achieve their personal and workplace goals. Clarifying your values and finding your “major definite purpose” is a key step. Tracy also identifies the self-imposed barriers that so many people put between themselves and their goals.

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  • Image of The Set-Up-To-Fail Syndrome
    Image of The Set-Up-To-Fail Syndrome

    How Good Managers Cause Great People to Fail

    by Jean-Francois Manzoni, Jean-Louis Barsoux

    Manzoni, Associate Professor of Management at the world-renowned INSEAD business school in France, and Barsoux, a Senior Research Fellow at INSEAD, reveal the all-too-common phenomenon of employees, including those with great potential, who fail because of their superiors’ attitudes and behaviors. The start of the problem: managers who are too quick to label some employees as “under-performers” — and who then view any actions by these employees in a negative light.

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