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  • Image of Design to Grow
    Image of Design to Grow

    How Coca-Cola Learned to Combine Scale & Agility (and How You Can Too)

    by Linda Tischler, David Butler

    David Butler and Linda Tischler share the successes and failures of Coca-Cola as this large, global company learned to use design to create both scale and agility. Regardless of size or industry, the same approach, which is presented in a clear and actionable way, can be used successfully by other businesses.

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  • Image of The New IT
    Image of The New IT

    How Technology Leaders Are Enabling Business Strategy in the Digital Age

    by Jill Dyché

    Jill Dyché provides a new business model for building and strengthening the role of IT. By using field-tested techniques to align your IT department with your corporate objectives, you can leverage the power of technology across the entire company. The New IT reframes the IT conversation to bring your business and IT teams together in a truly transformative way.

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  • Image of Triggers
    Image of Triggers

    Creating Behavior That Lasts – Becoming the Person You Want to Be

    by Marshall Goldsmith

    Marshall Goldsmith shows how we can overcome the unappreciated triggers in our lives prompted by people and situations that lure us into behaving in a manner diametrically opposed to the colleague, partner, parent, or friend we imagine ourselves to be. Goldsmith details six engaging questions that can help us enact meaningful and lasting change in order to become the person we want to be.

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  • Image of Lean In
    Image of Lean In

    Women, Work, and the Will to Lead

    by Sheryl Sandberg

    In Lean In, Sheryl Sandberg examines why women’s progress in achieving leadership roles has stalled, explains the root causes, and offers compelling, commonsense solutions that can empower women to achieve their full potential.

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  • Image of Groundswell
    Image of Groundswell

    Winning in a World Transformed by Social Technologies

    by Charlene Li, Josh Bernoff

    A Soundview Featured Book Review
    The groundswell is defined as a social trend in which people are using technologies to get what they need from each other instead of from companies. The authors explain the groundswell and then lay out basic tools to understand it. The final section of Groundswell shows how you can successfully make use of the groundswell within your company now and in the future. Solid research backs up this timely book.

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  • Image of Personality Not Included
    Image of Personality Not Included

    Why Companies Lose Their Authenticity--And How Great Brands Get it Back

    by Rohit Bhargava

    Personality can make your customers passionate about your brand. Personality inspires trust, and trust can build customer loyalty. In this social media era where identities are shaped as much by perception as communication, marketing becomes more about building relationships with customers than about traditional selling. Rohit Bhargava details the theory of personality and explains how to put it into action effectively.

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  • Image of The New Age of Innovation
    Image of The New Age of Innovation

    Driving Cocreated Value Through Global Networks

    by CK Prahalad, MS Krishnan

    In the new age of innovation and corporate growth, business processes must be able to smoothly connect consumers and resources and at the same time manage the necessities that ensure efficiency and flexibility. Managers must become skilled at real-time actions that are event and consumer specific. Leaders will need to imagine and inspire. To accomplish the transformation that companies are faced with in order to compete globally, Prahalad and Krishnan offer a strategic plan.

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  • Image of The Trillion Dollar Meltdown
    Image of The Trillion Dollar Meltdown

    Easy Money, High Rollers, and the Great Credit Crash

    by Charles R. Morris

    The Trillion Dollar Meltdown explains the arcane financial instruments, chicanery, policy misjudgments, dogmas and delusions that created the greatest credit bubble in world history. It also warns that continual denial and concealment could cause the crisis to stretch out for years if financial and government leaders continue to downplay the problem. Charles Morris helps readers understand how the world economy has been put on the brink — and the radically reshaped political/econo

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  • Image of Embracing Excellence
    Image of Embracing Excellence

    Become an Employer of Choice to Attract and Keep the Best Talent

    by Franklin Ashby, Arthur Pell Ph.D.

    Companies need “A” players to outperform the competition. To attract and keep top-level performers in a highly competitive economy, companies must learn to create corporate cultures that attract and retain “A” players. Embracing Excellence explains how organizations can attract “A” players by building an environment that is committed to values, vision, creativity, trust and respect.

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