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  • Image of Groundswell
    Image of Groundswell

    Winning in a World Transformed by Social Technologies

    by Charlene Li, Josh Bernoff

    A Soundview Featured Book Review
    The groundswell is defined as a social trend in which people are using technologies to get what they need from each other instead of from companies. The authors explain the groundswell and then lay out basic tools to understand it. The final section of Groundswell shows how you can successfully make use of the groundswell within your company now and in the future. Solid research backs up this timely book.

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  • Image of Personality Not Included
    Image of Personality Not Included

    Why Companies Lose Their Authenticity--And How Great Brands Get it Back

    by Rohit Bhargava

    Personality can make your customers passionate about your brand. Personality inspires trust, and trust can build customer loyalty. In this social media era where identities are shaped as much by perception as communication, marketing becomes more about building relationships with customers than about traditional selling. Rohit Bhargava details the theory of personality and explains how to put it into action effectively.

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  • Image of The New Age of Innovation
    Image of The New Age of Innovation

    Driving Cocreated Value Through Global Networks

    by CK Prahalad, MS Krishnan

    In the new age of innovation and corporate growth, business processes must be able to smoothly connect consumers and resources and at the same time manage the necessities that ensure efficiency and flexibility. Managers must become skilled at real-time actions that are event and consumer specific. Leaders will need to imagine and inspire. To accomplish the transformation that companies are faced with in order to compete globally, Prahalad and Krishnan offer a strategic plan.

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  • Image of The Trillion Dollar Meltdown
    Image of The Trillion Dollar Meltdown

    Easy Money, High Rollers, and the Great Credit Crash

    by Charles R. Morris

    The Trillion Dollar Meltdown explains the arcane financial instruments, chicanery, policy misjudgments, dogmas and delusions that created the greatest credit bubble in world history. It also warns that continual denial and concealment could cause the crisis to stretch out for years if financial and government leaders continue to downplay the problem. Charles Morris helps readers understand how the world economy has been put on the brink — and the radically reshaped political/econo

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  • Image of The Wisdom of Crowds
    Image of The Wisdom of Crowds

    Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations

    by James Surowiecki

    When individuals in a crowd are appropriately diverse, independent and decentralized, their aggregated decisions are surprisingly on point. With this knowledge, the power of groups can be used to find unknown answers and determine how to coordinate behavior and cooperate in all areas of society. Our everyday activities, our government and our economy are all affected by the power of crowds, and when things go awry, it is often because one of the key elements of an intelligent crowd is missing or

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  • Image of The Art of the Start
    Image of The Art of the Start

    The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

    by Guy Kawasaki

    In The Art of the Start, Guy Kawasaki writes that his goal is to help you use your knowledge, love and determination to create something great without getting bogged down in theory and unnecessary details. At Apple in the 1980s, Kawasaki turned ordinary consumers into evangelists. As founder and CEO of Garage Technology Ventures, he has field-tested his ideas with dozens of newly hatched companies. In this summary, Kawasaki takes you through every phase of creating a business, from ...

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  • Image of Time Traps
    Image of Time Traps

    Proven Strategies for Swamped Salespeople

    by Todd Duncan

    In Time Traps, sales expert Todd Duncan explains all the traps that steal your time, and shows why you should abandon the pointless pursuit of time management and, instead, adopt a far more actionable approach: task management. He explains that by focusing your time better you can make more money and have more free time — at the same time. Duncan challenges you to invest your time in the areas that will truly deliver dividends: your health, your financial fitness, your relationships, yo

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  • Image of Embracing Excellence
    Image of Embracing Excellence

    Become an Employer of Choice to Attract and Keep the Best Talent

    by Franklin Ashby, Arthur Pell Ph.D.

    Companies need “A” players to outperform the competition. To attract and keep top-level performers in a highly competitive economy, companies must learn to create corporate cultures that attract and retain “A” players. Embracing Excellence explains how organizations can attract “A” players by building an environment that is committed to values, vision, creativity, trust and respect.

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  • Image of Jack: Straight from the Gut
    Image of Jack: Straight from the Gut

    by Jack Welch

    Follow the career of General Electric CEO Jack Welch from his beginnings as a stuttering, competitive kid from working-class Salem, Massachusetts, to his early days as a GE engineer, to his ascension to CEO and a 20-year reign at the top. In his own words, Welch stresses the importance of people, originality, creativity, and common sense while sharing his thoughts on what it takes to be a great leader.

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