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  • Image of Boeing Versus Airbus
    Image of Boeing Versus Airbus

    The Inside Story of the Greatest International Competition in Business

    by John Newhouse

    A Soundview Featured Book Review
    Twenty-five years ago John Newhouse's book The Sporty Game examined the high-stakes business environment that exists in the manufacturing and selling of large commercial aircraft, commonly referred to as LCAs. A quarter of a century later, that book is considered a classic about the airplane business. Now, in Boeing Versus Airbus, Newhouse focuses his sights on the intense competition between the world's two largest manufacturers of passenger airplanes.

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  • Image of Driving Change
    Image of Driving Change

    The UPS Approach to Business

    by Mike Brewster, Frederick Dalzell

    We see them everywhere –– those brown trucks delivering their share of 14 million parcels handled daily. To most people, UPS is a reliable fact of life. But to well-informed businesspeople, Big Brown is a company to emulate.

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  • Image of Seduced by Success
    Image of Seduced by Success

    How the Best Companies Survive the 9 Traps of Winning

    by Robert J. Herbold

    Don't let success put your company on the road to ruin. People and entire companies can easily fall into the trappings of success. Robert Herbold wrote Seduced by Success in an effort to help individuals and organizations become successful and stay successful. This summary will show you how to look past your current success or stability and constantly probe for new and better ideas and ways to do things.

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  • Image of Sink or Swim
    Image of Sink or Swim

    New Job. New Boss. 12 Weeks to Get It Right.

    by Milo Sindell, Thuy Sindell, Ph.D.

    The first 12 weeks in your new job are an important time in your life. You worked hard to find the right company, did all the right things to make your resume rise to the top of the pile, and aced the interview. Now you've got the job. It's time to establish yourself as a valuable and valued member of your new company. Your mission is to get up to speed as quickly as possible in your first twelve weeks on the job. Ninety days is not a long time. Therefore, it is critical that you swim with the c

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  • Image of How Customers Think
    Image of How Customers Think

    Essential Insights into the Mind of the Market

    by Gerald (Jerry) Zaltman

    Why do 80 percent of new products despite the best efforts of market researchers -- through techniques such as focus groups and market surveys -- to predict what customers want. According to Harvard Business School marketing professor Gerald Zaltman, the reason for the failure of traditional market research methods is that they depend on customers consciously knowing what they want and what they will buy. However, customer behavior toward products and brands is often driven by the unconscious, r

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  • Image of Stronger in the Broken Places
    Image of Stronger in the Broken Places

    Nine Lessons for Turning Crisis into Triumph

    by James Lee Witt, James Morgan

    As the director of the Federal Emergency Management Agency from 1993 until 2001, James Lee Witt witnessed some of the worst crises Mother Nature, chance and certain humans had to offer — earthquakes, floods, airline crashes, the Oklahoma City bombing, and more. Through it all, he not only drastically improved the reputation FEMA had among lawmakers and crisis victims and survivors alike (his leadership rescued the flagging agency), he also developed a strategy for managing crises — a customer-ce

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