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  • Image of Boeing Versus Airbus
    Image of Boeing Versus Airbus

    The Inside Story of the Greatest International Competition in Business

    by John Newhouse

    A Soundview Featured Book Review
    Twenty-five years ago John Newhouse's book The Sporty Game examined the high-stakes business environment that exists in the manufacturing and selling of large commercial aircraft, commonly referred to as LCAs. A quarter of a century later, that book is considered a classic about the airplane business. Now, in Boeing Versus Airbus, Newhouse focuses his sights on the intense competition between the world's two largest manufacturers of passenger airplanes.

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  • Image of True North
    Image of True North

    Discover Your Authentic Leadership

    by Bill George

    Just as a compass points toward a magnetic field, your True North pulls you toward the purpose of your leadership. When you follow your internal compass, your leadership will be authentic, and people will naturally want to associate with you.

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  • Image of Driving Change
    Image of Driving Change

    The UPS Approach to Business

    by Mike Brewster, Frederick Dalzell

    We see them everywhere –– those brown trucks delivering their share of 14 million parcels handled daily. To most people, UPS is a reliable fact of life. But to well-informed businesspeople, Big Brown is a company to emulate.

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  • Image of Seduced by Success
    Image of Seduced by Success

    How the Best Companies Survive the 9 Traps of Winning

    by Robert J. Herbold

    Don't let success put your company on the road to ruin. People and entire companies can easily fall into the trappings of success. Robert Herbold wrote Seduced by Success in an effort to help individuals and organizations become successful and stay successful. This summary will show you how to look past your current success or stability and constantly probe for new and better ideas and ways to do things.

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  • Image of Sink or Swim
    Image of Sink or Swim

    New Job. New Boss. 12 Weeks to Get It Right.

    by Milo Sindell, Thuy Sindell, Ph.D.

    The first 12 weeks in your new job are an important time in your life. You worked hard to find the right company, did all the right things to make your resume rise to the top of the pile, and aced the interview. Now you've got the job. It's time to establish yourself as a valuable and valued member of your new company. Your mission is to get up to speed as quickly as possible in your first twelve weeks on the job. Ninety days is not a long time. Therefore, it is critical that you swim with the c

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  • Image of Confidence
    Image of Confidence

    How Winning Streaks and Losing Streaks Begin and End

    by Rosabeth Moss Kanter

    Presidents, managers, coaches and even individuals have the power to choose how they deal with a loss, and whether they are going to allow it to be the beginning of a trend, or have the confidence to learn how to win next time. By studying winning and losing teams, companies and organizations, Harvard Business School Professor Rosabeth Moss Kanter has found the keys to confidence and the way to find it when it is lost. Confidence presents the new theory and practice of success, and expl

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  • Image of First in Thirst
    Image of First in Thirst

    How Gatorade Turned the Science of Sweat Into a Cultural Phenomenon

    by Darren Rovell

    First in Thirst chronicles the rise of the sports-drink industry and the near-monopoly that Gatorade has built and maintained through savvy marketing and branding strategies. In this summary, business journalist Darren Rovell offers an inside look at the negotiations, battles, lawsuits, mergers and acquisitions, product strategies, lucky breaks, and even the missteps that have attended Gatorade’s reign as the 800-pound gorilla of the sports-drink scene.

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  • Image of Managing Customers as Investments
    Image of Managing Customers as Investments

    The Strategic Value of Customers in the Long Run

    by Donald Lehmann, Sunil Gupta

    In Managing Customers as Investments, business professors Sunil Gupta and Donald R. Lehmann offer a set of tools that shows you the correlation between your customer assets and the value of your firm. They explain the triggers that drive this value, and how to better manage your customers and, as a result, your shareholders’ wealth. They unlock the metrics, show you where you are and where you’re going, and provide you with the tools and tips to make your customer-related efforts more e

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