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  • Image of The Art of Woo
    Image of The Art of Woo

    Using Strategic Persuasion to Sell Your Ideas

    by G Richard Shell, Mario Moussa

    According to Shell and Moussa, “Woo” is the ability to win people over to your ideas without coercion, using relationship-based emotionally intelligent persuasion. It’s the secret of success with colleagues, clients and customers. The Art of Woo shows readers how this ability can strengthen their persuasion skills in every aspect of their lives by using the four-step Woo process — a repeatable strategy that translates ideas into reality.

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  • Image of The Soul of the Corporation
    Image of The Soul of the Corporation

    How to Manage the Identity of Your Company

    by John Kimberly, Hamid Bouchikhi

    Drawing on real-life stories from the world’s most prominent companies, The Soul of the Corporation shows how identity can be an extraordinarily valuable asset — and how, if not managed properly, it can become a huge liability. Discover how your firm’s identity is related to — and different from — its organizational culture, brand positioning and reputation. Learn how to manage the unconscious shared beliefs that give your organization coherence.

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  • Image of Bridging the Culture Gap
    Image of Bridging the Culture Gap

    A Practical Guide to International Business Communication

    by Penny Carte, Chris Fox

    Bridging the Culture Gap is based on the real-life business situations of the authors’ many international clients. Featuring numerous case studies, cultural preference scales and practical tips, this summary helps those of any nationality to become better communicators. Whether you are planning to give a presentation to a cross-cultural group or about to negotiate with an overseas client, the advice of international training experts Penny Carté and Chris Fox can help you ensure that you

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  • Image of The Prime Solution
    Image of The Prime Solution

    Close the Value Gap, Increase Margins, and Win the Complex Sale

    by Jeff Thull

    According to sales expert Jeff Thull, to succeed in value creation, you must have technical expertise in service and support, you must know how to sell your wares to needy customers, and you must be able to position your company as a “sole source” to customers over time. These are the essential tenets of The Prime Solution: a detailed explanation of how businesses can close the value gap that separates the value that is promised to customers from the actual value achieved.

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  • Image of The 8th Habit
    Image of The 8th Habit

    From Effectiveness to Greatness

    by Stephen R. Covey

    For individuals and organizations, excellence is no longer merely an option — survival requires it. But to thrive, excel and lead in our Knowledge Worker Age, we must move beyond effectiveness to greatness. Leadership guru Stephen Covey writes that accessing a higher level of human genius and motivation requires a sea change in thinking: a new mind-set and skill set — in short, an additional habit to those featured in his book The 7 Habits of Highly Effective People.

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