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  • Image of Free Prize Inside!
    Image of Free Prize Inside!

    The Next Big Marketing Idea

    by Seth Godin

    A free prize is a game-changing soft innovation; a cool twist that doesn’t cost a fortune but transforms the way people think about your product or service. In Free Prize Inside!, marketing guru Seth Godin encourages readers to take on the challenge of doing the essential task of creating innovation. Godin explains that one cannot create innovation by building an organization that is automatically and effortlessly innovative. Instead, companies must develop innovation by creating a desire among

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  • Image of Hardball
    Image of Hardball

    Are You Playing to Play or Playing to Win?

    by George Stalk, Rob Lachenauer

    Master strategists George Stalk and Rob Lachenauer predict that business competition will become so fierce over the next 10 years that marginal victories and short-term advantages will not be enough to keep a company thriving. In Hardball, they explain that winning will require relentless strategic execution focused on turning competitive advantages into decisive advantages that neutralize, marginalize and even punish rivals. Stalk and Lachenauer turn the experience they have developed

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  • Image of Scoring Points
    Image of Scoring Points

    How Tesco Continues to Win Customer Loyalty

    by Terry Hunt, Clive Humby

    In Scoring Points, marketing experts Clive Humby and Terry Hunt and journalist Tim Phillips explain how Tesco went from being just one of three grocery chains in Great Britain to the undisputed leader. By creating the world’s leading customer relationship management program, Tesco has learned a lot about what it takes to retain those customers and induce them to spend more. What Tesco has learned from its program can serve as inspiration for others just now launching loyalty programs or

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  • Image of Beyond the Core
    Image of Beyond the Core

    Expand Your Market without Abandoning Your Roots

    by Chris Zook

    In his previous book, Profit from the Core, strategy expert Chris Zook revealed how the most enduring growth performers succeeded by focusing and building around one or two well-defined, dominant cores — and how otherwise well-positioned firms sabotaged their growth by prematurely abandoning their core in pursuit of the next “hot” topic. Now, based on extensive research on the growth patterns of thousands of companies worldwide — including CEO interviews with the top 25 growth performer

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  • Image of True To Our Roots
    Image of True To Our Roots

    Fermenting a Business Revolution

    by Paul Dolan

    In True to Our Roots, winemaker and company president Paul Dolan describes the guiding principles he uses at Fetzer that can help managers in any industry build and grow stronger, more sustainable companies. With an intense commitment to define new business principles for the future, Dolan and Fetzer have taken steps toward proliferating sustainable commerce while leading a management revolution in one of the most competitive industries in the world. True to Our Roots offers a

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