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  • Image of The Innovative Sale
    Image of The Innovative Sale

    Unleash Your Creativity for Better Customer Solutions and Extraordinary Results

    by Mark Donnolo

    Sales and creativity expert Mark Donnolo details six Innovative Sale principles –– pattern, variety, unity, contrast, movement and harmony –– that can be used to create better value propositions and assess your team’s Creative Quotient for Sales. This guide will help you incorporate creativity into your sales practices and better understand your customers.

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  • Image of Brief
    Image of Brief

    Make a Bigger Impact by Saying Less

    by Joseph McCormack

    Senior marketing executive Joseph McCormack offers a step-by-step approach to getting to the point quickly and delivering every message with maximum impact. Brief describes how to use BRIEF maps, narratives and visual media to make your message more compelling. A master of brevity says less and gets more done –– learn how.

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  • Image of Judgment on the Front Line
    Image of Judgment on the Front Line

    How Smart Companies Win By Trusting Their People

    by Chris DeRose, Noel Tichy

    Management experts Chris DeRose and Noel M. Tichy explain why frontline employees are so important and why it is crucial to involve them in decision making. Judgment on the Front Line provides a five-step process for building a frontline-focused organization and includes examples of frontline leadership in action.

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  • Image of How Did That Happen?
    Image of How Did That Happen?

    Holding People Accountable for Results the Positive, Principled Way

    by Roger Connors, Tom Smith

    The economy crashes, the government misfires, businesses fail, leaders don't lead, managers don't manage, and the people we count on for the results that affect our own performance don't follow through, leaving us asking, "How did that happen?" Surprises caused by a lack of personal accountability plague almost every organization today, from the political arena to every large and small business. How Did That Happen? offers a proven way to eliminate these nasty surprises, gain an...

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  • Image of Leadershift
    Image of Leadershift

    Reinventing Leadership for the Age of Mass Collaboration

    by Emmanuel Gobillot

    The age of mass collaboration is challenging the very nature of leadership, yet it also offers unprecedented value for leaders who know how to lead in this new environment. Author Emanuel Gobillot describes how to adapt traditional leadership roles and presents the tools necessary to embrace and succeed in this new age. Leadershift offers a new business model that will allow leaders to engage successfully with communities, recognize and develop talent, and win customer loyalty.

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  • Image of Who's Got Your Back
    Image of Who's Got Your Back

    The Breakthrough Program to Build Deep, Trusting Relationships That Create Success –– and Won’t Let You Fail

    by Keith Ferrazzi

    Keith Ferrazzi, the internationally renowned thought leader, consultant, and bestselling author of Never Eat Alone, shows us that becoming a winner in any field of endeavor requires a trusted team of advisors who can offer guidance and help to hold us accountable to achieving our goals. Disregard the myth of the lone professional “superman.” The real path to success in your work and in your life is through creating an inner circle of “lifeline relationships.”

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  • Image of The Defining Moment
    Image of The Defining Moment

    FDR's Hundred Days and the Triumph of Hope

    by Jonathan Alter

    A Soundview Featured Book Review
    In the course of every executive's career, he or she will inevitably run into moments that require a strong moral fiber. Issues of transparency and ethics are more prevalent now than at any other time in business. This book provides executives with insight into the keys to making the most difficult professional decisions. As the subtitle suggests, sometimes it's a decision between right... and right.

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  • Image of The 29% Solution
    Image of The 29% Solution

    52 Weekly Networking Success Strategies

    by Michelle Donovan, Ivan Misner

    It is true that there are some people who are better connected than others. That means that “connecting” is a skill that can be acquired. This book will help you develop your networking skills, increase your connections, and become part of the roughly 29 percent of people who are, in fact, separated from the rest of the world by just six degrees.

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  • Image of In Search of the Obvious
    Image of In Search of the Obvious

    The Antidote for Today’s Marketing Mess

    by Jack Trout

    In this summary, marketing guru Jack Trout clears up the confusion that surrounds the marketing profession. Instead of focusing on segmentation or customer retention or search engine optimization, marketers should be searching for that simple, obvious differentiating idea.

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