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  • Image of Extraordinary Influence
    Image of Extraordinary Influence

    How Great Leaders Bring Out the Best in Others

    by Tim Irwin

    Tim Irwin reveals that the methods used in most organizations to provide feedback to employees, such as performance appraisal or multi-rater feedback systems, tend to engage a natural “negativity bias.

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  • Image of Managing Up
    Image of Managing Up

    How to Move Up, Win at Work and Succeed With Any Type of Boss

    by Mary Abbajay

    Managing Up is a guide to figuring out who you are, who your boss is and finding where you meet.

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  • Image of Fusion
    Image of Fusion

    How Integrating Brand and Culture Powers the World’s Greatest Companies

    by Denise Lee Yohn

    Brand and culture independently drive business. In Fusion, Denise Lee Yohn shows that when you fuse the two together and create an interdependent and mutually-reinforcing relationship between them, you create even more organizational power.

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  • Image of Sales Management
    Image of Sales Management

    by Robert J. Calvin

    This summary offers a primer on creating and managing today’s sales force. Calvin covers everything from hiring and training to structure your sales force according to your company’s channel needs.

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  • Image of The Anatomy of Buzz
    Image of The Anatomy of Buzz

    How to Create Word of Mouth Marketing

    by Emanuel Rosen

    Companies are discovering the power of word-of-mouth marketing in an era of skeptical consumers unimpressed by traditional marketing techniques. Here’s how to make word of mouth marketing work for your product.

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