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  • Image of Do Big Things
    Image of Do Big Things

    The Simple Steps Teams Can Take to Mobilize Hearts and Minds, and Make an Epic Impact

    by Craig W. Ross, Angela V. Paccione, Victoria L. Roberts

    Do Big Things presents an intuitive, seven-step process that equips teams with how to quickly and consistently operate in a manner necessary for success.

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  • Image of Find the Fire
    Image of Find the Fire

    Ignite Your Inspiration and Make Work Exciting Again

    by Scott Mautz

    Scott Mautz identifies recurring “anti-muses” that sap our energy and optimism. Find the Fire shows how to counter these forces and create conditions where inspiration thrives.

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  • Image of Get to Aha!
    Image of Get to Aha!

    Discover Your Positioning DNA and Dominate Your Competition

    by Andy Cunningham

    Andy Cunningham details the DNA of three types of companies in the world and presents a step-by-step framework to help you determine your company’s position in the marketing landscape using her DNA-based methodology.

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  • Image of Sales Management
    Image of Sales Management

    by Robert J. Calvin

    This summary offers a primer on creating and managing today’s sales force. Calvin covers everything from hiring and training to structure your sales force according to your company’s channel needs.

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  • Image of The Anatomy of Buzz
    Image of The Anatomy of Buzz

    How to Create Word of Mouth Marketing

    by Emanuel Rosen

    Companies are discovering the power of word-of-mouth marketing in an era of skeptical consumers unimpressed by traditional marketing techniques. Here’s how to make word of mouth marketing work for your product.

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