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  • Image of The E-Commerce Arsenal
    Image of The E-Commerce Arsenal

    12 Technologies You Need to Prevail in the Digital Arena

    by Alexis D. Gutzman

    Gutzman has put together a tool box containing the 12 must-have technologies you need to master to establish a successful company website.

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  • Image of Sales Management
    Image of Sales Management

    by Robert J. Calvin

    This summary offers a primer on creating and managing today’s sales force. Calvin covers everything from hiring and training to structure your sales force according to your company’s channel needs.

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  • Image of The Anatomy of Buzz
    Image of The Anatomy of Buzz

    How to Create Word of Mouth Marketing

    by Emanuel Rosen

    Companies are discovering the power of word-of-mouth marketing in an era of skeptical consumers unimpressed by traditional marketing techniques. Here’s how to make word of mouth marketing work for your product.

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  • Image of Jack Welch and the GE Way
    Image of Jack Welch and the GE Way

    Management Insights and Leadership Secrets of the Legendary CEO

    by Robert Slater

    Jack Welch gets the credit, as CEO, for the booming success of General Electric since 1981. How did he do it? This summary describes it in detail, his role as a leader, the way he stripped the company of its weighty bureaucracy, and, perhaps most important, how he found the ideas that spurred the company's growth. Engrossing reading for leaders and would-be leaders.

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