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  • Image of Bridging the Culture Gap
    Image of Bridging the Culture Gap

    A Practical Guide to International Business Communication

    by Penny Carte, Chris Fox

    Bridging the Culture Gap is based on the real-life business situations of the authors’ many international clients. Featuring numerous case studies, cultural preference scales and practical tips, this summary helps those of any nationality to become better communicators. Whether you are planning to give a presentation to a cross-cultural group or about to negotiate with an overseas client, the advice of international training experts Penny Carté and Chris Fox can help you ensure that you

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  • Image of The Prime Solution
    Image of The Prime Solution

    Close the Value Gap, Increase Margins, and Win the Complex Sale

    by Jeff Thull

    According to sales expert Jeff Thull, to succeed in value creation, you must have technical expertise in service and support, you must know how to sell your wares to needy customers, and you must be able to position your company as a “sole source” to customers over time. These are the essential tenets of The Prime Solution: a detailed explanation of how businesses can close the value gap that separates the value that is promised to customers from the actual value achieved.

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  • Image of The 8th Habit
    Image of The 8th Habit

    From Effectiveness to Greatness

    by Stephen R. Covey

    For individuals and organizations, excellence is no longer merely an option — survival requires it. But to thrive, excel and lead in our Knowledge Worker Age, we must move beyond effectiveness to greatness. Leadership guru Stephen Covey writes that accessing a higher level of human genius and motivation requires a sea change in thinking: a new mind-set and skill set — in short, an additional habit to those featured in his book The 7 Habits of Highly Effective People.

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  • Image of The New Mainstream
    Image of The New Mainstream

    How the Multicultural Consumer Is Transforming American Business

    by Guy Garcia

    A new America is emerging. As the multiculturalism of Hispanics, African Americans, Asians and new immigrants comes together, they forge a New Mainstream-based culture and economy that will soon overcome the Anglocentric “Old” Mainstream. Corporations, politicians, institutions and the media will not only have to accept and understand the New Mainstream, but they will have to embrace it and become part of it. In The New Mainstream, journalist and multimedia entrepreneur Guy Garcia ...

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  • Image of Renovate Before You Innovate
    Image of Renovate Before You Innovate

    Why Doing the New Thing Might Not Be the Right Thing

    by Sergio Zyman

    Many companies rely too heavily on innovation to solve their problems, and they attempt to start over with something fresh to revive old and tired businesses. Innovation sounds great. But it is often the lazy approach to marketing, and it typically doesn’t work. In Renovate Before You Innovate, Sergio Zyman preaches the power of renovation to accelerate and sustain top-line growth. It starts with recapturing the essence of your existing brands, products and core competencies and doing m

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  • Image of Lion Taming
    Image of Lion Taming

    Working Successfully with Leaders, Bosses, and Other Tough Customers

    by Steven Katz

    Lions are the people all around us with power, responsibility, authority and talent — as well as the people who may simply be preoccupied with gaining more power and authority. According to Steven L. Katz, a right-hand executive and senior adviser to leaders and executives across many types of organizations, lions are never tame, and you need strategies to deal with that. In Lion Taming, Katz explains that lion taming is really lion teaming, and helps get you inside the minds of the lea

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  • Image of The Toyota Way
    Image of The Toyota Way

    14 Management Principles From the World’s Greatest Manufacturer

    by Jeffrey Liker

    Toyota is the world’s most profitable automaker. Its “secret weapon” is lean production — the revolutionary approach to business processes that it invented in the 1950s. Today, businesses around the world are trying to emulate Toyota’s remarkable success by working to implement the company’s radical system for speeding up business and service processes, reducing waste, and improving quality. To help other companies learn to continually improve on what they do, Professor of Industrial and...

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  • Image of Managers Not MBAs
    Image of Managers Not MBAs

    A Hard Look at the Soft Practice of Managing and Management Development

    by Henry Mintzberg

    According to Professor Henry Mintzberg, the current MBA system ensures that the wrong people will get educated in the wrong way with the wrong consequences. There is a better way. Mintzberg has designed a program, the International Masters in Practicing Management, that addresses many of the problems associated with traditional programs that profess to develop managers, but instead produce analysts ready to apply one-size-fits-all techniques no matter the context. By integrating reflective, anal

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  • Image of Knowledge@Wharton
    Image of Knowledge@Wharton

    On Building Corporate Value

    by Mukul Pandya, Robert E. Mittelstaedt Jr., Harbir Singh, Eric Clemons

    The Internet can be a powerful tool if companies and consumers learn how to use it creatively and imaginatively. Case studies and articles from Wharton’s [email protected] online journal support the authors’ strategies for building value through the Internet — including how to use the Web’s inherent communication, brokerage, and integration effects to your advantage.

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