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  • Image of Microtrends
    Image of Microtrends

    The Small Forces Behind Tomorrow's Big Changes

    by Mark Penn

    A Soundview Featured Book Review
    Join Penn for a fast-paced ride through more than 70 “microtrends” found in politics, family life, religion and leisure and how each one is impacting our lifestyles as well as our business world.

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  • Image of Corporate Agility
    Image of Corporate Agility

    A Revolutionary New Model for Competing in a Flat World

    by Charles Grantham, James Ware, Cory Williamson

    In order to compete in the flat world –– where the rules are constantly changing –– businesses must be willing to embrace a new strategic model. This model needs to allow for the understanding of the evolving work force, the inception of new technologies, and the re-examination of work place structure. Corporate Agility provides the blueprint for this revolutionary move forward.

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  • Image of Get There Early
    Image of Get There Early

    Sensing the Future to Compete in the Present

    by Bob Johansen

    Very few leaders consult a crystal ball or a psychic when it comes to looking into the future with regards to their business; nonetheless, they are still responsible for understanding how the decisions they made yesterday will affect their organization five years from now. Johansen and the Institute for the Future provide their insights into the next decade, and show readers how they too can begin to navigate the road to the future.

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  • Image of Breakthrough Business Results with MVT
    Image of Breakthrough Business Results with MVT

    A Fast, Cost-Free, "Secret Weapon" for Boosting Sales, Cutting Expenses, and Improving Any Business Process

    by Charles Holland, David Cochran

    Breakthrough Business Results with MVT describes and details the one revolutionary method that offers a powerful, fast and inexpensive way to prove with certainty that ideas will have the biggest impact on your bottom line. MVT, or Multivariable Testing, uses advanced statistics to test the real-world effects of dozens of business improvement ideas, discover the synergies between them, and identify those ideas that are the most powerful and profitable under real-world conditions.

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  • Image of The Customer Century
    Image of The Customer Century

    Lessons from World Class Companies in Integrated Marketing and Communications

    by Anders Gronstedt Ph.D.

    Author Gronstedt shows how world-class companies better serve customers and stakeholders by integrating marketing and communications along three dimensions: between the company and its customers and stakeholders; across the different managerial levels; and across the different business and geographic units of the company.

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  • Image of The Brave New Service Strategy
    Image of The Brave New Service Strategy

    Aligning Customer Relationships, Market Strategies and Business Structures

    by Barbara A. Gutek, Theresa Welsh

    Many companies who claim to have “relationships” with their customers mistake collecting data about customers with actually knowing them. The authors explain how to differentiate between true relationship businesses and what they call “encounter” businesses. They then show how many of the best companies reject “pseudo-relationships” in favor of enhanced encounters.

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