Book Summaries

Clear All

Filters

Publication Date

Browse by subject:

Management Leadership Career & Self Development Marketing Sales Human Resources Economics Entrepreneurship Finance Technology Innovation All Subjects


Sign up for our Professional or Premier plan and you'll receive all of these summaries plus much more.

Compare Plans

  • Image of Microtrends
    Image of Microtrends

    The Small Forces Behind Tomorrow's Big Changes

    by Mark Penn

    A Soundview Featured Book Review
    Join Penn for a fast-paced ride through more than 70 “microtrends” found in politics, family life, religion and leisure and how each one is impacting our lifestyles as well as our business world.

    View Details

  • Image of Corporate Agility
    Image of Corporate Agility

    A Revolutionary New Model for Competing in a Flat World

    by Charles Grantham, James Ware, Cory Williamson

    In order to compete in the flat world –– where the rules are constantly changing –– businesses must be willing to embrace a new strategic model. This model needs to allow for the understanding of the evolving work force, the inception of new technologies, and the re-examination of work place structure. Corporate Agility provides the blueprint for this revolutionary move forward.

    View Details

  • Image of Get There Early
    Image of Get There Early

    Sensing the Future to Compete in the Present

    by Bob Johansen

    Very few leaders consult a crystal ball or a psychic when it comes to looking into the future with regards to their business; nonetheless, they are still responsible for understanding how the decisions they made yesterday will affect their organization five years from now. Johansen and the Institute for the Future provide their insights into the next decade, and show readers how they too can begin to navigate the road to the future.

    View Details

  • Image of Breakthrough Business Results with MVT
    Image of Breakthrough Business Results with MVT

    A Fast, Cost-Free, "Secret Weapon" for Boosting Sales, Cutting Expenses, and Improving Any Business Process

    by Charles Holland, David Cochran

    Breakthrough Business Results with MVT describes and details the one revolutionary method that offers a powerful, fast and inexpensive way to prove with certainty that ideas will have the biggest impact on your bottom line. MVT, or Multivariable Testing, uses advanced statistics to test the real-world effects of dozens of business improvement ideas, discover the synergies between them, and identify those ideas that are the most powerful and profitable under real-world conditions.

    View Details

  • Image of Consultants & Advisers
    Image of Consultants & Advisers

    A Best Practice Guide to Choosing, Using and Getting Good Value

    by Harold Lewis

    In Consultants & Advisers, independent consultant Harold Lewis presents an accessible resource for individuals, businesses and organizations on how to get the best value from the consultants they hire. Throughout, Lewis answers many common questions about getting outside help, and illustrates his advice with examples of both good and bad practices. He also provides a thorough examination of everything involved, from picking consultants to writing contracts to solving problems. This

    View Details

  • Image of Why Great Leaders Don’t Take Yes for an Answer
    Image of Why Great Leaders Don’t Take Yes for an Answer

    Managing for Conflict and Consensus

    by Michael Roberto

    In Why Great Leaders Don’t Take Yes for an Answer, Harvard Business School’s Michael Roberto shows company leaders how to stimulate honest, constructive dissent; use it to improve decisions; then align their entire organization behind those decisions. Drawing on extensive research, Roberto shows how to promote candor, leverage an organization’s wisdom, and build consensus that leads to effective action. He also presents examples from history while exploring how real organizations make r

    View Details

  • Image of Convergence Marketing
    Image of Convergence Marketing

    Strategies for Reaching the New Hybrid Consumer

    by Jerry Wind, Vijay Mahajan

    During the advent of the Internet, marketers thought of consumers in terms of those who shopped in the non-virtual marketplace (traditional consumers) and those who shopped online (cyberconsumers). In reality, neither extreme truly reflected the habits of tech-savvy consumers. This new audience took on the hybrid qualities of the centaurs of Greek myth (half man, half beast) as they shuttled between online and offline storefronts and information centers, according to their needs. The companies b

    View Details

  • Image of Creating and Dominating New Markets
    Image of Creating and Dominating New Markets

    by Peter Meyer

    New markets (markets that did not exist before you created them) areexciting, profitable and forgiving. They provide the thrill of creatingsomething no one has done before. They also lack the competitive pressure that reduces prices in mature markets. You do not find new markets. You create them by finding the solution to a problem that people want resolved. In other words, a new market exists at the convergence of a high level of perceived need with a solution that didnot previously exist. In t

    View Details

Recently Viewed Categories