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  • Image of The Ultimate Sales Machine
    Image of The Ultimate Sales Machine

    Turbocharge Your Business with Relentless Focus on 12 Key Strategies

    by Chet Holmes

    In the cut throat sales world a number of managers leap from one strategic trend to the next, becoming bogged down during the process instead of rising to the top. According to Chet Holmes –– known as “America’s greatest business growth expert” –– that doesn’t have to be the case if you take the time and focus. Holmes provides 12 key strategies to turn any business into what he deems “the ultimate sales machine.”

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  • Image of Selling Blue Elephants
    Image of Selling Blue Elephants

    How to Make Great Products That People Want Before They Even Know They Want Them

    by Howard Moskowitz, Alex Gofman

    Nowadays you have to be able to make successful products before people even realize they want them. According to the authors, great products don’t come from focus group studies, but instead from RDE (Rule Developing Experimentation).

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  • Image of Stealing Your Life
    Image of Stealing Your Life

    The Ultimate Identity Theft Prevention Plan

    by Frank Abagnale

    Before the age of 19, Abagnale had successfully conned millions of dollars worth of checks while posing as a Pan Am pilot, doctor and legal prosecutor. Years later Abagnale has changed roles. In his current career, he works with the FBI and corporations as an expert on counterfeiting and secure documents. Everyone is a potential victim of identify theft –– who is better to point out identity theft schemes than a former forger?

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  • Image of Consultants & Advisers
    Image of Consultants & Advisers

    A Best Practice Guide to Choosing, Using and Getting Good Value

    by Harold Lewis

    In Consultants & Advisers, independent consultant Harold Lewis presents an accessible resource for individuals, businesses and organizations on how to get the best value from the consultants they hire. Throughout, Lewis answers many common questions about getting outside help, and illustrates his advice with examples of both good and bad practices. He also provides a thorough examination of everything involved, from picking consultants to writing contracts to solving problems. This

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  • Image of Why Great Leaders Don’t Take Yes for an Answer
    Image of Why Great Leaders Don’t Take Yes for an Answer

    Managing for Conflict and Consensus

    by Michael Roberto

    In Why Great Leaders Don’t Take Yes for an Answer, Harvard Business School’s Michael Roberto shows company leaders how to stimulate honest, constructive dissent; use it to improve decisions; then align their entire organization behind those decisions. Drawing on extensive research, Roberto shows how to promote candor, leverage an organization’s wisdom, and build consensus that leads to effective action. He also presents examples from history while exploring how real organizations make r

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  • Image of Mass Affluence
    Image of Mass Affluence

    Seven New Rules of Marketing to Today's Consumer

    by Brian Johnson, Paul Nunes

    In Mass Affluence, customer management and marketing strategy experts Paul Nunes and Brian Johnson explain that we are witnessing a pendulum swing in marketing from “one-to-one” customer strategies back to mass marketing. But this is mass marketing with a twist: The targeted customers are not the middle class of the post-World War II era. They are richer yet more cautious consumers — and they won’t respond to the strategies that worked with their middle-class predecessors. Based on exte

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  • Image of The Dollarization Discipline
    Image of The Dollarization Discipline

    How Smart Companies Create Customer Value... and Profit from It

    by Richard Gregory, Jeffrey Fox

    In The Dollarization Discipline, marketing guru Jeffrey J. Fox and management consultant Richard C. Gregory describe how organizations can measure and explain the financial impact of noncost benefits, including increased market share, increased sales volume, and increased pricing power. The authors explain that “dollarization” should be a discipline that businesses apply across a broad set of sales, marketing and management activities, forcing organizations to be customer-focused and cu

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