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  • Image of Purple Cow
    Image of Purple Cow

    Transform Your Business by Being Remarkable

    by Seth Godin

    Jingles, slogans and pretty ads aren’t good enough. Marketing guru and best-selling author Godin shows how you need to seek out the exceptional and the remarkable to get your brand or product noticed in today’s cluttered markets.

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  • Image of The Headcount Solution
    Image of The Headcount Solution

    How to Cut Compensation Costs and Keep Your Best People

    by N Fredric Crandall, Marc J. Wallace Jr.

    Layoffs should always be the last resort of any company requiring deep cost-cutting measures. The authors present a seven-step plan for cutting compensation costs. In this plan, layoffs are just the third of three cost-cutting strategies. If layoffs become necessary, the authors provide hints on treating employees with respect and dignity, and keeping valuable employees in the organization.

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  • Image of Breakthrough Business Negotiation
    Image of Breakthrough Business Negotiation

    A Toolbox for Managers

    by Michael Watkins

    Michael Watkins, associate professor of business administration at Harvard Business School, lays out the major steps involved in any negotiation, including diagnosing a situation, shaping the structuring, managing the process and assessing the results. He also offers key insights into building coalitions, managing conflicts and negotiating crises.

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  • Image of The Responsibility Virus
    Image of The Responsibility Virus

    How Control Freaks, Mother Hens, Shrinking Violets and Yes-Men Can Harness the Power of True Partnership

    by Roger L. Martin

    In The Responsibility Virus, Roger Martin unveils a vicious cycle of over-responsibility and under-responsibility infecting working relationships in many companies. Martin shows how heroic leaders take on too much responsibility, passive followers take on too little, and the two groups feed off each other. The result, general unhappiness and a dysfunctional operation.

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  • Image of Culture.com
    Image of Culture.com

    Building Corporate Culture in the Connected Workplace

    by Ray Bender, Peg Neuhauser, Kirk L. Stromberg

    In the age of the Internet, many corporate cultures don’t match up with how people are required to work in the new economy. Here’s a road map for changing your company culture so it will help rather hinder your company’s transformation.

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  • Image of Keeping the People Who Keep You in Business
    Image of Keeping the People Who Keep You in Business

    24 Ways to Hang on to Your Most Valuable Talent

    by Leigh Branham

    With the specific and solid practices in this book, Branham helps you focus on doing what you need to do to retain the employees you most want to keep. Key #1: Be a company people want to work for.

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  • Image of The Strategy-Focused Organization
    Image of The Strategy-Focused Organization

    How Balanced Scorecard Companies Thrive in the New Business Environment

    by Robert S. Kaplan, David P. Norton

    Developers of the Balanced Scorecard, Kaplan and Norton offer five principles to help companies transform this groundbreaking performance management tool into a tool for creating a strategy-driven performance management company.

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