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  • Image of Fail Fast or Win Big
    Image of Fail Fast or Win Big

    The Start-Up Plan for Starting Now

    by Bernhard Schroeder

    Fail Fast or Win Big is not about failing. It’s about embracing a specific way of thinking about creating and launching a company.

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  • Image of Content Inc.
    Image of Content Inc.

    How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses

    by Joe Pulizzi

    Joe Pulizzi, founder of several startups, reverse-engineers the traditional entrepreneurial model for success by shifting focus from first creating a product to getting customers first and then developing products.

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  • Image of Disciplined Entrepreneurship
    Image of Disciplined Entrepreneurship

    24 Steps to a Successful Startup

    by Bill Aulet

    The need for entrepreneurs will only grow. The step-by-step approach in Disciplined Entrepreneurship will allow intrepid entrepreneurs to quickly and efficiently iterate their way toward the best solutions. Whether you are a first-time or repeat entrepreneur, Bill Aulet offers the tools you need to improve your odds of making a product people want – and need – to buy.

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  • Image of The Breakthrough Company
    Image of The Breakthrough Company

    How Everyday Companies Become Extraordinary Performers

    by Keith McFarland

    A Soundview Featured Book Review
    A number of small businesses stay small but not always by choice. Only one tenth of 1 percent is persistent enough to break through to sales above $250 million a year. McFarland points out in The Breakthrough Company that it doesn’t take luck to make your “everyday” company “extraordinary.” Instead, for a company to make it big it takes a specific set of skills and strategies that can be used by anyone, from a startup to major company.

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