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  • Image of Impossible to Ignore
    Image of Impossible to Ignore

    Creating Memorable Content to Influence Decisions

    by Carmen Simon

    In Impossible to Ignore, Carmen Simon shows you how to execute a proven three-step plan for persuasion: create cues that attract attention and connect with your audience’s needs; use memory-influencing variables to control what your audience remembers; and turn today’s intentions into tomorrow’s actions.

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  • Image of Matter
    Image of Matter

    Move Beyond the Competition, Create More Value and Become the Obvious Choice

    by Peter Sheahan, Julie Williamson

    In Matter, Peter Sheahan and Julie Williamson show you how to identify the place where you can create the most value - your edge of disruption - at the intersection of old and new, where your existing profits, reach and reputation enable you to create the markets of the future.

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  • Image of Smartcuts
    Image of Smartcuts

    How Hackers, Innovators, and Icons Accelerate Success

    by Shane Snow

    In Smartcuts, Shane Snow shatters common wisdom about success, revealing how conventions like “paying dues” prevent progress, why kids shouldn’t learn times tables, and how, paradoxically, it’s easier to build a huge business than a small one.

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  • Image of The Character Triangle
    Image of The Character Triangle

    Build Character, Have an Impact, and Inspire Others

    by Lorne Rubis

    The Character Triangle, by Lorne Rubis, examines and defines the three distinct but interdependent values that, if applied in our daily thoughts and actions, are a "playbook" for attaining rewards in any type of work and any situation in life.

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  • Image of Creative Intelligence
    Image of Creative Intelligence

    Harnessing the Power to Create, Connect and Inspire

    by Bruce Nussbaum

    Creative Intelligence illustrates how to connect our creative output with a new type of economic system, Indie Capitalism.

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  • Image of Create Distinction
    Image of Create Distinction

    What to Do When 'Great' Isn’t Good

    by Scott McKain

    In Create Distinction, Scott McKain offers a potent cure for similarity and uniformity — the primary killers of businesses and careers.

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  • Image of Lukaszewski on Crisis Communication
    Image of Lukaszewski on Crisis Communication

    What Your CEO Needs to Know About Reputation Risk and Crisis Management

    by James E. Lukaszewski

    In this industry-defining book on crisis management and leadership recovery, James Lukaszewski introduces a concept rarely dealt with in crisis communication and operational response planning: managing the victim dimension of crisis. Delivered in his straight-talking style backed with compelling case studies, Lukaszewski on Crisis Communication is your guide to preparing for a crisis and the explosive visibility that comes with it.

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  • Image of Unusually Excellent
    Image of Unusually Excellent

    The Necessary Nine Skills Required for the Practice of Great Leadership

    by John Hamm

    The business environment may change, but no management trend can displace the core laws of excellent leadership. Unusually Excellent offers both seasoned and aspiring leaders a framework for understanding and applying the fundamentals of leadership at every stage in their careers. John Hamm demonstrates that any leader can excel by consistently putting into action the Necessary Nine skills: being authentic, trustworthy and compelling; leading people, strategy and execution...

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  • Image of Can't Buy Me Like
    Image of Can't Buy Me Like

    How Authentic Customer Connections Drive Superior Results

    by Bob Garfield, Doug Levy

    Today’s brands face an apparent choice between two evils: continue betting on their increasingly ineffective advertising or put blind faith in the supposedly mystical power of social media, where "likes" stand in for transactions and a mass audience is maddeningly elusive. We’ve entered the "Relationship Era," where the only path for businesses seeking long-term success is to create authentic customer relationships. Authors Bob Garfield and Doug Levy show you where these...

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