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  • Image of The Inspiration Code
    Image of The Inspiration Code

    How the Best Leaders Energize People Every Day

    by Kristi Hedges

    Kristi Hedges has used quantitative research and responses from leaders at all levels to discover what inspiring leaders do differently.

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  • Image of Can't Buy Me Like
    Image of Can't Buy Me Like

    How Authentic Customer Connections Drive Superior Results

    by Bob Garfield, Doug Levy

    Today’s brands face an apparent choice between two evils: continue betting on their increasingly ineffective advertising or put blind faith in the supposedly mystical power of social media, where "likes" stand in for transactions and a mass audience is maddeningly elusive. We’ve entered the "Relationship Era," where the only path for businesses seeking long-term success is to create authentic customer relationships. Authors Bob Garfield and Doug Levy show you where these...

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  • Image of You Can't Lie to Me
    Image of You Can't Lie to Me

    The Revolutionary Program to Supercharge Your Inner Lie Detector and Get to the Truth

    by Janine Driver

    What if you could increase your salary by 15 percent and kick problems and worries to the curb simply by learning how to detect a lie the moment it starts? What if you had an easy-to-use test that tipped you off the instant someone held something back from you? No machine built to date has proven more effective than a well-trained human lie detector, says world-renowned body language expert Janine Driver, a former federal law enforcement investigator who has trained agents at the ATF...

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  • Image of The Art of Explanation
    Image of The Art of Explanation

    Making Your Ideas, Products, and Services Easier to Understand

    by Lee LeFever

    You've done the hard work. Your product or service works beautifully — but something is missing. People just don't see the big idea — and it's keeping you from being successful. Your idea has an explanation problem. The Art of Explanation is for business people, educators and influencers who want to improve their explanation skills and start solving explanation problems. In this summary, author Lee LeFever provides a guide to helping audiences fall in love with your ideas...

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  • Image of Buyology
    Image of Buyology

    Truth and Lies about Why We Buy

    by Martin Lindstrom

    How much do we know about what we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking neuromarketing study that peered inside the brains of two thousand volunteers as they encountered various ads, logos, commercials, brands and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy.

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