Book Summaries

In Innovating Innovation, David Morey champions the idea of taking a new approach to innovation itself.

How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

Costovation solves the dilemma of how to spend less and innovate more. The book's revolutionary approach broadens the definition of innovation beyond products to the business model itself.

There are "two principles of good management"commonly taught in business higher education: always listen to and respond to the needs of your best customers, and focus investments on those innovations that promise the highest returns.

Innovation strategy and growth expert Clayton M. Christensen, and his co-authors Taddy Hall, Karen Dillon and David Duncan, present a new conceptual framework for products and innovation based on their conclusion that customers don't "buy" products or services; they “hire” them to do a job.

Technology innovator Jay Samit describes the unique method he has used to invent new markets and expand established businesses. He demystifies the mechanics of disruption for individuals and businesses alike while offering empowering advice for anyone with a big idea.

Rowan Gibson presents an innovation methodology for systematically stretching your thinking, discovering inspiring new insights and producing a portfolio of high-quality ideas and radically new growth opportunities. You will learn how to reverse-engineer creative genius and make radical business innovation an everyday reality using four key business perspectives.

Dan Ward introduces the FIRE method in which strategies are built for speed and designs are streamlined, all at less cost. You’ll learn that the project leaders who embrace speed, thrift, simplicity and restraint tend to deliver affordable equipment that is available when it’s needed and effective when it’s used.

Bestselling author Peter Sims explores the value of taking small, experimental steps in developing breakthrough innovation. These little bets help determine direction while providing critical information from lots of little failures and from small significant wins. Sims shares examples of successful breakthrough innovators at work and the dramatic results of their efforts.