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  • Image of The Elegant Solution
    Image of The Elegant Solution

    Toyota's Formula for Mastering Innovation

    by Matthew May

    A Soundview Featured Book Review
    Despite the company's issues in the past several years, Toyota is still a model organization. This book examines the management and innovation philosophies that made Toyota one of the strongest brands in the automotive world. The authors combine unique takes on the company's performance with elements of Japanese history.

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  • Image of The Ultimate Sales Machine
    Image of The Ultimate Sales Machine

    Turbocharge Your Business with Relentless Focus on 12 Key Strategies

    by Chet Holmes

    In the cut throat sales world a number of managers leap from one strategic trend to the next, becoming bogged down during the process instead of rising to the top. According to Chet Holmes –– known as “America’s greatest business growth expert” –– that doesn’t have to be the case if you take the time and focus. Holmes provides 12 key strategies to turn any business into what he deems “the ultimate sales machine.”

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  • Image of Selling Blue Elephants
    Image of Selling Blue Elephants

    How to Make Great Products That People Want Before They Even Know They Want Them

    by Howard Moskowitz, Alex Gofman

    Nowadays you have to be able to make successful products before people even realize they want them. According to the authors, great products don’t come from focus group studies, but instead from RDE (Rule Developing Experimentation).

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  • Image of Stealing Your Life
    Image of Stealing Your Life

    The Ultimate Identity Theft Prevention Plan

    by Frank Abagnale

    Before the age of 19, Abagnale had successfully conned millions of dollars worth of checks while posing as a Pan Am pilot, doctor and legal prosecutor. Years later Abagnale has changed roles. In his current career, he works with the FBI and corporations as an expert on counterfeiting and secure documents. Everyone is a potential victim of identify theft –– who is better to point out identity theft schemes than a former forger?

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  • Image of Rethinking the Sales Force
    Image of Rethinking the Sales Force

    Redefining Selling to Create and Capture Customer Value

    by John DeVincentis, Neil Rackham

    A salesforce traditionally communicates value -- making a sales pitch that tout the features and virtues of its products or services. Today, that's not good enough, according to the authors. The purpose of a sales force should be to find ways to create value, not just communicate it. After showing how all customers fit into one of three categories, the authors present the three value-creating selling strategies that correspond to the three customer categories.

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  • Image of Secrets of the Investment All-Stars
    Image of Secrets of the Investment All-Stars

    by Kenneth Stern

    From John Bogle, chairman and founder of Vanguard to Mario Gabelli, who specializes in finding undervalued stocks that have an identified "catalyst" that promises future growth, you'll learn the secrets of the investment all-stars you read about in the financial pages.

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  • Image of Comeback
    Image of Comeback

    How Seven Straight-Shooting CEO's Turned Around Troubled Companies

    by Martin Puris

    Editor Puris offers the stories of eight top executives, including Robert Louis-Dreyfus of sportswear firm Adidas, Gordon Bethune of Continental Airlines, and Eckard Pfeiffer of Compaq Computer Corporation, who through their leadership skills turned their ailing companies around.

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