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  • Image of The Age of Turbulence
    Image of The Age of Turbulence

    Adventures in a New World

    by Alan Greenspan

    A Soundview Featured Book Review
    After serving 18.5 years as Chairman of the Federal Reserve Board, Alan Greenspan has set pen to paper to bring his fascinating life story to millions of readers. Starting The Age of Turbulence with the tale of his personal life he then moves on to discuss the nature of the past, present and future economy, with the final chapter focused on a forecast for the year 2030.

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  • Image of The Art of Woo
    Image of The Art of Woo

    Using Strategic Persuasion to Sell Your Ideas

    by G Richard Shell, Mario Moussa

    According to Shell and Moussa, “Woo” is the ability to win people over to your ideas without coercion, using relationship-based emotionally intelligent persuasion. It’s the secret of success with colleagues, clients and customers. The Art of Woo shows readers how this ability can strengthen their persuasion skills in every aspect of their lives by using the four-step Woo process — a repeatable strategy that translates ideas into reality.

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  • Image of The Soul of the Corporation
    Image of The Soul of the Corporation

    How to Manage the Identity of Your Company

    by John Kimberly, Hamid Bouchikhi

    Drawing on real-life stories from the world’s most prominent companies, The Soul of the Corporation shows how identity can be an extraordinarily valuable asset — and how, if not managed properly, it can become a huge liability. Discover how your firm’s identity is related to — and different from — its organizational culture, brand positioning and reputation. Learn how to manage the unconscious shared beliefs that give your organization coherence.

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  • Image of The Ultimate Sales Machine
    Image of The Ultimate Sales Machine

    Turbocharge Your Business with Relentless Focus on 12 Key Strategies

    by Chet Holmes

    In the cut throat sales world a number of managers leap from one strategic trend to the next, becoming bogged down during the process instead of rising to the top. According to Chet Holmes –– known as “America’s greatest business growth expert” –– that doesn’t have to be the case if you take the time and focus. Holmes provides 12 key strategies to turn any business into what he deems “the ultimate sales machine.”

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  • Image of Selling Blue Elephants
    Image of Selling Blue Elephants

    How to Make Great Products That People Want Before They Even Know They Want Them

    by Howard Moskowitz, Alex Gofman

    Nowadays you have to be able to make successful products before people even realize they want them. According to the authors, great products don’t come from focus group studies, but instead from RDE (Rule Developing Experimentation).

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  • Image of Stealing Your Life
    Image of Stealing Your Life

    The Ultimate Identity Theft Prevention Plan

    by Frank Abagnale

    Before the age of 19, Abagnale had successfully conned millions of dollars worth of checks while posing as a Pan Am pilot, doctor and legal prosecutor. Years later Abagnale has changed roles. In his current career, he works with the FBI and corporations as an expert on counterfeiting and secure documents. Everyone is a potential victim of identify theft –– who is better to point out identity theft schemes than a former forger?

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