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  • Image of The Services Shift
    Image of The Services Shift

    Seizing the Ultimate Offshore Opportunity

    by Robert Kennedy

    By now, most business people, pundits, and politicians in the United States and other developed nations have come to grips with the phenomenon of manufacturing jobs moving offshore: The process is variously referred to as "outsourcing" or "offshoring. " But a far bigger wave of change is approaching the shores of those same developed nations: the globalization of services. Where are the jobs going? Which companies benefit –– or could benefit? How exactly does services offshoring work?

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  • Image of Buyology
    Image of Buyology

    Truth and Lies about Why We Buy

    by Martin Lindstrom

    How much do we know about what we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking neuromarketing study that peered inside the brains of two thousand volunteers as they encountered various ads, logos, commercials, brands and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy.

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  • Image of The Orange Code
    Image of The Orange Code

    How ING Direct Succeeded by Becoming a Rebel with a Cause

    by Arkadi Kuhlmann, Bruce Philp

    The Orange Code recounts ING Direct's - the successful Internet-based direct bank with over 20 million customers - intriguing story and explains the philosophy of its founder Arkadi Kuhlmann and his long-running partnership with Bruce Philp, the branding consultant who helped him make ING Direct a cause to its own people and a household name across North America. In an entertaining and inspiring style, Kuhlmann and Philp discuss their unconventional approach to business strategy and ...

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  • Image of The Game-Changer
    Image of The Game-Changer

    How You can Drive Revenue and Profit Growth with Innovation

    by AG Lafley, Ram Charan

    A Soundview Featured Book Review
    AG Lafley, chairman and CEO of P&G, and well-known author Ram Charan team up to show why innovation must be made central to the goals, strategy, structure, systems, culture, leadership, and motivating purpose and values of your business to create sustained and ever-improving organic revenue growth and profits. Based on experience and research, the authors offer a new management process for making innovation central to every driver of your business.

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  • Image of Corporate Reputation
    Image of Corporate Reputation

    12 Steps to Safeguarding and Recovering Reputation

    by Leslie Gaines-Ross

    Dr. Leslie Gaines-Ross explains why reputation matters to a company’s valuation and well-being and identifies the roles corporate leaders must play in reputation recovery and sustainability. What triggers reputation loss? What are the signals? Why are so many companies struggling with tarnished reputations? What can be done? The most important phases in recovering reputation are outlined in a 12-step process.

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  • Image of Leadership Gold
    Image of Leadership Gold

    Lessons I've Learned from a Lifetime of Leading

    by John C. Maxwell

    Good leadership always makes a difference. It can turn organizations around and positively impact the lives of thousands. Learning more about leadership will make a difference in you, and you will make a difference in the lives of others. John Maxwell shares a lifetime of leadership truths, which can guide anyone who currently leads or aspires to lead.

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  • Image of A Whole New Mind
    Image of A Whole New Mind

    Moving from the Information Age to the Conceptual Age

    by Daniel H. Pink

    Bestselling author Daniel H. Pink offers a fresh look at what it takes for individuals and organizations to move from the Information Age to the Conceptual Age in A Whole New Mind. He also reveals the six essential aptitudes — Design, Story, Symphony, Empathy, Play, and Meaning — on which professional success and personal fulfillment now depend. A Whole New Mind includes a series of tools, tips and hands-on exercises drawn from international experts that help readers sharpen th

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  • Image of The Search
    Image of The Search

    How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture

    by John Battelle

    In The Search, journalist and Wired co-founder John Battelle reveals exactly how Google triumphed over its rivals. He also digs into the big picture of how search engines are changing the way we shop, find entertainment, screen potential dates, hunt for jobs, and do just about everything else. This summary draws on more than 350 interviews with major players from Silicon Valley to Seattle to Wall Street, including Google co-founders Larry Page and Sergey Brin, CEO Eric Schmidt and more.

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  • Image of Free Agent Nation
    Image of Free Agent Nation

    How America's New Independent Workers Are Transforming the Way We Live

    by Daniel H. Pink

    The Organization Man is dead. Long live the Free Agent. Pink explains the reasons for the development of widespread free agency and how it impacts your company and your industry.

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