Book Summaries

Clear All

Filters

Publication Date

Browse by subject:

Management Leadership Career & Self Development Marketing Sales Human Resources Economics Entrepreneurship Finance Technology Innovation All Subjects


Sign up for our Professional or Premier plan and you'll receive all of these summaries plus much more.

Compare Plans

  • Image of Impossible to Ignore
    Image of Impossible to Ignore

    Creating Memorable Content to Influence Decisions

    by Carmen Simon

    In Impossible to Ignore, Carmen Simon shows you how to execute a proven three-step plan for persuasion: create cues that attract attention and connect with your audience’s needs; use memory-influencing variables to control what your audience remembers; and turn today’s intentions into tomorrow’s actions.

    View Details

  • Image of Matter
    Image of Matter

    Move Beyond the Competition, Create More Value and Become the Obvious Choice

    by Peter Sheahan, Julie Williamson

    In Matter, Peter Sheahan and Julie Williamson show you how to identify the place where you can create the most value - your edge of disruption - at the intersection of old and new, where your existing profits, reach and reputation enable you to create the markets of the future.

    View Details

  • Image of Smartcuts
    Image of Smartcuts

    How Hackers, Innovators, and Icons Accelerate Success

    by Shane Snow

    In Smartcuts, Shane Snow shatters common wisdom about success, revealing how conventions like “paying dues” prevent progress, why kids shouldn’t learn times tables, and how, paradoxically, it’s easier to build a huge business than a small one.

    View Details

  • Image of Bury My Heart at Conference Room B
    Image of Bury My Heart at Conference Room B

    The Unbeatable Impact of Truly Committed Managers

    by Stan Slap

    Consultant and author Slap helps executives ignite the massive power of any manager's emotional commitment to his or her company. Slap provides a remarkable process that allows you to use your own values to achieve tremendous success.

    View Details

  • Image of Tough Calls from the Corner Office
    Image of Tough Calls from the Corner Office

    Top Business Leaders Reveal Their Career-Defining Moments

    by Harlan Steinbaum

    Steinbaum, former CEO of one of the largest retail pharmacy chains in the United States, provides inspiring, thought-provoking stories from a wide variety of leaders. Steinbaum proves that in many cases, the toughest decisions an executive makes are often the ones that define his or her career. This summary will prepare any executive to handle difficult situations.

    View Details

  • Image of Change the Culture, Change the Game
    Image of Change the Culture, Change the Game

    The Breakthrough Strategy for Energizing Your Organization and Creating Accountability for Results

    by Roger Connors, Tom Smith

    In this executive book summary of the newest release from the best-selling authors of The Oz Principle, you will learn how to build a culture of accountability in your organization. The authors reveal how to transform your entire organization through each level of the Results Pyramid: Experiences, Beliefs, Actions and Results.

    View Details

  • Image of How Customers Think
    Image of How Customers Think

    Essential Insights into the Mind of the Market

    by Gerald (Jerry) Zaltman

    Why do 80 percent of new products despite the best efforts of market researchers -- through techniques such as focus groups and market surveys -- to predict what customers want. According to Harvard Business School marketing professor Gerald Zaltman, the reason for the failure of traditional market research methods is that they depend on customers consciously knowing what they want and what they will buy. However, customer behavior toward products and brands is often driven by the unconscious, r

    View Details

  • Image of Stronger in the Broken Places
    Image of Stronger in the Broken Places

    Nine Lessons for Turning Crisis into Triumph

    by James Lee Witt, James Morgan

    As the director of the Federal Emergency Management Agency from 1993 until 2001, James Lee Witt witnessed some of the worst crises Mother Nature, chance and certain humans had to offer — earthquakes, floods, airline crashes, the Oklahoma City bombing, and more. Through it all, he not only drastically improved the reputation FEMA had among lawmakers and crisis victims and survivors alike (his leadership rescued the flagging agency), he also developed a strategy for managing crises — a customer-ce

    View Details

Recently Viewed Categories