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  • Image of Convergence Marketing
    Image of Convergence Marketing

    Strategies for Reaching the New Hybrid Consumer

    by Jerry Wind, Vijay Mahajan

    During the advent of the Internet, marketers thought of consumers in terms of those who shopped in the non-virtual marketplace (traditional consumers) and those who shopped online (cyberconsumers). In reality, neither extreme truly reflected the habits of tech-savvy consumers. This new audience took on the hybrid qualities of the centaurs of Greek myth (half man, half beast) as they shuttled between online and offline storefronts and information centers, according to their needs. The companies b

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  • Image of Creating and Dominating New Markets
    Image of Creating and Dominating New Markets

    by Peter Meyer

    New markets (markets that did not exist before you created them) areexciting, profitable and forgiving. They provide the thrill of creatingsomething no one has done before. They also lack the competitive pressure that reduces prices in mature markets. You do not find new markets. You create them by finding the solution to a problem that people want resolved. In other words, a new market exists at the convergence of a high level of perceived need with a solution that didnot previously exist. In t

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  • Image of Voice Power
    Image of Voice Power

    Using Your Voice to Captivate, Persuade, and Command Attention

    by Renee Grant-Williams

    While everyone has a voice, not every voice is one that gets attention — a personal weakness often overlooked. The concept of “dressing for success” — creating the right appearance — is second nature by now. However, most people are unaware that their voices account for one-third of the total impression they make on others (the other factors are appearance and message). In this summary, Renee Grant-Williams, who has worked with U.S. senators, business executives and sales professionals, as well

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  • Image of How Organizations Work
    Image of How Organizations Work

    Taking a Holistic Approach to Enterprise Health

    by Alan P. Brache

    Organizations are like humans. Each organ, muscle, bone, and nerve plays a unique part within the whole. A strong contribution from one component can’t make up for deficiencies in others, and understanding each component doesn’t explain the health of the whole person. Body functions are integrated and their interactions are as important as their individual roles. So are the different functions in an organization. This summary shows you how to take a holistic approach to organizational wellness b

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  • Image of First Among Equals
    Image of First Among Equals

    How to Manage a Group of Professionals

    by David H. Maister, Patrick J. McKenna

    Managing people is difficult, particularly when you are tasked with leading a group of confident, intelligent professionals — often used to working with a certain amount of autonomy — to accomplish some task or essential goal. Group leaders must be skilled not only in management basics (delegation, decision-making, running meetings, and so forth), but also in the “softer” skills of inspirational leadership practices. Crammed with concrete advice and practical applications and examples, ...

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  • Image of Leading Change
    Image of Leading Change

    by James O'Toole

    James O'Toole shows that leadership based on integrity, honesty, and respect is the only way to gain the commitment and loyalty of your people and effect change. This is must reading for change agents.

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  • Image of Speed Review: Leadership on the Line
    Image of Speed Review: Leadership on the Line

    Staying Alive Through the Dangers of Leading

    by Ronald A. Heifetz, Marty Linsky

    Harvard Business School Press, 252 pages

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