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  • Image of How the Best Leaders Lead
    Image of How the Best Leaders Lead

    Proven Secrets to Getting the Most Out of Yourself and Others

    by Brian Tracy

    In How the Best Leaders Lead, Brian Tracy reveals the strategies he teaches top executives to achieve astounding results in difficult markets against determined competition. You will learn how to set clear goals and objectives for yourself and others, set priorities and focus on key tasks, solve problems faster and make better decisions, determine the ideal leadership style for any situation, motivate your people, and develop an exciting future vision for your business.

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  • Image of Repositioning
    Image of Repositioning

    Marketing in an Era of Competition, Change, and Crisis

    by Steven Rivkin, Jack Trout

    Jack Trout’s latest book shows you how to adapt, compete –– and succeed –– in today’s overcrowded marketplace. With Repositioning, you can conquer the “3 Cs” of business: Competition, Change and Crisis.

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  • Image of Viral Loop
    Image of Viral Loop

    From Facebook to Twitter, How Today’s Smartest Businesses Grow Themselves

    by Adam L. Penenberg

    Many of the most successful Web 2.0 companies, including MySpace, YouTube, eBay and Twitter are prime examples of what journalist Adam Penenberg calls a “viral loop” –– to use it, you have to spread it. All kinds of businesses –– from the smallest start-ups to nonprofit organizations to the biggest multinational corporations –– can use the paradigm-busting power of viral loops to enable their business through technology.

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  • Image of The Brain Advantage
    Image of The Brain Advantage

    Become a More Effective Business Leader Using the Latest Brain Research

    by Brad Kolar, Madeleine L. Van Hecke, Lisa P. Callahan, Ken A. Paller

    The Brain Advantage ties the latest brain research to its implications for leadership styles and practices. The authors consolidate research from a wide range of studies, articles and books that delves into the neurocognitive underpinnings of how people think and act, leading to provocative insights into the human condition. The Brain Advantage draws on key research findings and analysis that can help you become a more effective decision-maker, communicator and change agent.

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  • Image of The Element
    Image of The Element

    How Finding Your Passion Changes Everything

    by Ken Robinson, Ph.D., Lou Aronica

    The Element is the point at which natural talent meets personal passion. When people arrive at the Element, they feel most themselves, most inspired and achieve at their highest levels. In The Element, learning expert Ken Robinson, Ph.D., draws on the stories of a wide range of artists, athletes, scientists, business leaders, academics and others to show you why finding your Element is essential for all of us. He also explores the conditions that lead us to live lives that are filled wi

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  • Image of Mass Affluence
    Image of Mass Affluence

    Seven New Rules of Marketing to Today's Consumer

    by Brian Johnson, Paul Nunes

    In Mass Affluence, customer management and marketing strategy experts Paul Nunes and Brian Johnson explain that we are witnessing a pendulum swing in marketing from “one-to-one” customer strategies back to mass marketing. But this is mass marketing with a twist: The targeted customers are not the middle class of the post-World War II era. They are richer yet more cautious consumers — and they won’t respond to the strategies that worked with their middle-class predecessors. Based on exte

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  • Image of The Dollarization Discipline
    Image of The Dollarization Discipline

    How Smart Companies Create Customer Value... and Profit from It

    by Richard Gregory, Jeffrey Fox

    In The Dollarization Discipline, marketing guru Jeffrey J. Fox and management consultant Richard C. Gregory describe how organizations can measure and explain the financial impact of noncost benefits, including increased market share, increased sales volume, and increased pricing power. The authors explain that “dollarization” should be a discipline that businesses apply across a broad set of sales, marketing and management activities, forcing organizations to be customer-focused and cu

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  • Image of Voice Power
    Image of Voice Power

    Using Your Voice to Captivate, Persuade, and Command Attention

    by Renee Grant-Williams

    While everyone has a voice, not every voice is one that gets attention — a personal weakness often overlooked. The concept of “dressing for success” — creating the right appearance — is second nature by now. However, most people are unaware that their voices account for one-third of the total impression they make on others (the other factors are appearance and message). In this summary, Renee Grant-Williams, who has worked with U.S. senators, business executives and sales professionals, as well

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  • Image of How Organizations Work
    Image of How Organizations Work

    Taking a Holistic Approach to Enterprise Health

    by Alan P. Brache

    Organizations are like humans. Each organ, muscle, bone, and nerve plays a unique part within the whole. A strong contribution from one component can’t make up for deficiencies in others, and understanding each component doesn’t explain the health of the whole person. Body functions are integrated and their interactions are as important as their individual roles. So are the different functions in an organization. This summary shows you how to take a holistic approach to organizational wellness b

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