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  • Image of The Services Shift
    Image of The Services Shift

    Seizing the Ultimate Offshore Opportunity

    by Robert Kennedy

    By now, most business people, pundits, and politicians in the United States and other developed nations have come to grips with the phenomenon of manufacturing jobs moving offshore: The process is variously referred to as "outsourcing" or "offshoring. " But a far bigger wave of change is approaching the shores of those same developed nations: the globalization of services. Where are the jobs going? Which companies benefit –– or could benefit? How exactly does services offshoring work?

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  • Image of Buyology
    Image of Buyology

    Truth and Lies about Why We Buy

    by Martin Lindstrom

    How much do we know about what we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking neuromarketing study that peered inside the brains of two thousand volunteers as they encountered various ads, logos, commercials, brands and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy.

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  • Image of The Orange Code
    Image of The Orange Code

    How ING Direct Succeeded by Becoming a Rebel with a Cause

    by Arkadi Kuhlmann, Bruce Philp

    The Orange Code recounts ING Direct's - the successful Internet-based direct bank with over 20 million customers - intriguing story and explains the philosophy of its founder Arkadi Kuhlmann and his long-running partnership with Bruce Philp, the branding consultant who helped him make ING Direct a cause to its own people and a household name across North America. In an entertaining and inspiring style, Kuhlmann and Philp discuss their unconventional approach to business strategy and ...

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  • Image of Voice Power
    Image of Voice Power

    Using Your Voice to Captivate, Persuade, and Command Attention

    by Renee Grant-Williams

    While everyone has a voice, not every voice is one that gets attention — a personal weakness often overlooked. The concept of “dressing for success” — creating the right appearance — is second nature by now. However, most people are unaware that their voices account for one-third of the total impression they make on others (the other factors are appearance and message). In this summary, Renee Grant-Williams, who has worked with U.S. senators, business executives and sales professionals, as well

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  • Image of How Organizations Work
    Image of How Organizations Work

    Taking a Holistic Approach to Enterprise Health

    by Alan P. Brache

    Organizations are like humans. Each organ, muscle, bone, and nerve plays a unique part within the whole. A strong contribution from one component can’t make up for deficiencies in others, and understanding each component doesn’t explain the health of the whole person. Body functions are integrated and their interactions are as important as their individual roles. So are the different functions in an organization. This summary shows you how to take a holistic approach to organizational wellness b

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  • Image of First Among Equals
    Image of First Among Equals

    How to Manage a Group of Professionals

    by David H. Maister, Patrick J. McKenna

    Managing people is difficult, particularly when you are tasked with leading a group of confident, intelligent professionals — often used to working with a certain amount of autonomy — to accomplish some task or essential goal. Group leaders must be skilled not only in management basics (delegation, decision-making, running meetings, and so forth), but also in the “softer” skills of inspirational leadership practices. Crammed with concrete advice and practical applications and examples, ...

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  • Image of Leading Change
    Image of Leading Change

    by James O'Toole

    James O'Toole shows that leadership based on integrity, honesty, and respect is the only way to gain the commitment and loyalty of your people and effect change. This is must reading for change agents.

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