Browse Summaries

Clear All

Filters

Publication Date

Browse by subject:

Management Leadership Career & Self Development Marketing Sales Human Resources Economics Entrepreneurship Finance Technology Innovation All Subjects


Sign up for our Professional or Premier plan and you'll receive all of these summaries plus much more.

Compare Plans

1of2 Next
  • Image of Blue Ocean Strategy
    Image of Blue Ocean Strategy

    How to Create Uncontested Market Space and Make Competition Irrelevant

    by Renée Mauborgne, W. Chan Kim

    A Soundview Featured Book Review
    How would your business perform if it didn't have any competitors? There are companies who accomplish this feat and in Blue Ocean Strategy, authors W. Chan Kim and Renée Mauborgne instruct executives on how to find these markets. Readers will learn about the ways to create uncontested market space via examples from some of the most notable companies of the past 30 years.

    View Details

  • Image of Firms of Endearment
    Image of Firms of Endearment

    How World-Class Companies Profit from Passion and Purpose

    by Rajendra Sisodia, Jagdish N. Sheth, David Wolfe

    Today’s best companies get it. From Costco to Wegmans, they’re becoming the ultimate value creators, generating every form of value that matters: emotional, experiential, social and financial.

    View Details

  • Image of The Hands-Off Manager
    Image of The Hands-Off Manager

    How to Mentor People and Allow Them to Be Successful

    by Duane Black, Steve Chandler

    The main reason for quitting that employees cite in exit interviews is “my manager.” However, most managers are not aware of this problem, and would not know what to do about it if they were aware.

    View Details

  • Image of Citizen Marketers
    Image of Citizen Marketers

    When People Are the Message

    by Ben McConnell, Jackie Huba

    “Citizen marketers” are forming growing communities of enthusiasts and evangelists, getting the word out about what products they love or hate.

    View Details

  • Image of Thin on Top
    Image of Thin on Top

    Why Corporate Governance Matters and How to Measure and Improve Board Performance

    by Bob Garratt

    Given the high-level scandals of recent years, companies are concerned that corporate boards not only make decisions that improve a company’s profitability, but that they conduct their activities in an organized, efficient and ethical manner. In Thin on Top, Bob Garratt, chairman of the board of a consultancy that specializes in director development and strategic thinking, discusses the current condition of corporate boards, dispels troublesome myths, and gives step-by-step recommendations on ho

    View Details

  • Image of Lateral Marketing
    Image of Lateral Marketing

    New Techniques for Finding Breakthrough Ideas

    by Fernando deBes, Philip Kotler

    In a consumer economy saturated with homogenous products and customers who are more and more immune to advertising messages, traditional vertical marketing — with its emphasis on market segmentation and brand proliferation — is failing us. There is a better way to reach consumers, to create innovative products and markets that don’t yet exist, and to gain a real competitive advantage: lateral marketing. In Lateral Marketing, marketing experts Philip Kotler and Fernando Trias de Bes show

    View Details

  • Image of Developing Employees Who Love To Learn
    Image of Developing Employees Who Love To Learn

    Tools, Strategies and Programs for Promoting Learning at Work

    by Linda Honold

    Long-term corporate success depends on employees who are in a learning mode — in other words, motivated and prepared to take responsibility for their learning. Honold tells how to inspire employees to want to learn.

    View Details

  • Image of The Trusted Advisor
    Image of The Trusted Advisor

    by Charles H. Green, David H. Maister, Robert M. Galford

    Here’s a how-to guide on building trust-based, long-term client relationships. Included are the three core skills of trusted advisors and the five stages of developing trust.

    View Details

  • Image of Brand Asset Management
    Image of Brand Asset Management

    Driving Profitable Growth Through Your Brands

    by Scott Davis

    The authors present a comprehensive eleven-step process for transforming your brand into one your most valuable assets. Step number one: developing a brand vision.

    View Details

1of2 Next

Recently Viewed Categories