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  • Image of The Giants of Sales
    Image of The Giants of Sales

    What Dale Carnegie, John Patterson, Elmer Wheeler, and Joe Girard Can Teach You About Real Sales Success

    by Tom Sant

    Sales theories come and sales theories go, but nothing beats learning from the original masters. The Giants of Sales introduces readers to the techniques developed by four legendary sales giants – Dale Carnegie, John Patterson, Elmer Wheeler and Joe Girard – and offers concrete examples of how they still work in the 21st century.

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  • Image of Small Giants
    Image of Small Giants

    Companies that Choose to be Great Instead of Big

    by Bo Burlingham

    Most books about successful businesses focus on public companies. But Inc. magazine Editor Bo Burlingham focuses on privately held companies marching to the beat of a different drum. In Small Giants, he profiles 14 of the best, including Anchor Brewing, CitiStorage, Clif Bar Inc., Righteous Babe Records, Reel Precision Manufacturing and Zingerman’s Community of Businesses. Burlingham takes readers inside these companies to determine the elusive “mojo” that makes them great.

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  • Image of Dealing with Darwin
    Image of Dealing with Darwin

    How Great Companies Innovate at Every Phase of Their Evolution

    by Geoffrey A. Moore

    The Darwinian struggle to deliver profitable products and services ensues as competitive advantage gaps narrow. Geoffrey A. Moore, author of Crossing the Chasm and Inside the Tornado, looks at the challenges faced by today’s companies in this struggle. Moore gives advice to managers and leaders who need to understand their company’s role in its market ecosystem, along with what kind of differentiation will be most rewarded in the marketplace.

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  • Image of Thin on Top
    Image of Thin on Top

    Why Corporate Governance Matters and How to Measure and Improve Board Performance

    by Bob Garratt

    Given the high-level scandals of recent years, companies are concerned that corporate boards not only make decisions that improve a company’s profitability, but that they conduct their activities in an organized, efficient and ethical manner. In Thin on Top, Bob Garratt, chairman of the board of a consultancy that specializes in director development and strategic thinking, discusses the current condition of corporate boards, dispels troublesome myths, and gives step-by-step recommendations on ho

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  • Image of Lateral Marketing
    Image of Lateral Marketing

    New Techniques for Finding Breakthrough Ideas

    by Fernando deBes, Philip Kotler

    In a consumer economy saturated with homogenous products and customers who are more and more immune to advertising messages, traditional vertical marketing — with its emphasis on market segmentation and brand proliferation — is failing us. There is a better way to reach consumers, to create innovative products and markets that don’t yet exist, and to gain a real competitive advantage: lateral marketing. In Lateral Marketing, marketing experts Philip Kotler and Fernando Trias de Bes show

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  • Image of Developing Employees Who Love To Learn
    Image of Developing Employees Who Love To Learn

    Tools, Strategies and Programs for Promoting Learning at Work

    by Linda Honold

    Long-term corporate success depends on employees who are in a learning mode — in other words, motivated and prepared to take responsibility for their learning. Honold tells how to inspire employees to want to learn.

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  • Image of The Trusted Advisor
    Image of The Trusted Advisor

    by Charles H. Green, David H. Maister, Robert M. Galford

    Here’s a how-to guide on building trust-based, long-term client relationships. Included are the three core skills of trusted advisors and the five stages of developing trust.

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  • Image of Brand Asset Management
    Image of Brand Asset Management

    Driving Profitable Growth Through Your Brands

    by Scott Davis

    The authors present a comprehensive eleven-step process for transforming your brand into one your most valuable assets. Step number one: developing a brand vision.

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  • Image of Speed Review: The Ultimate Competitive Advantage
    Image of Speed Review: The Ultimate Competitive Advantage

    Secrets of Continually Developing a More Profitable Business Model

    by Donald Mitchell, Carol Coles

    Berrett-Koehler, 310 pages

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